Business program of the Euro Shoes Premiere Collection exhibition
06.02.2019 3904

Business program of the Euro Shoes Premiere Collection exhibition

February 26

11: 30-12: 30 - “Optimization of sales in a shoe store”

  • How to calculate the number of pairs of shoes that you need to have in a store for successful sales?
  • how to present shoes so that they attract the attention of customers?
  • How to calculate the number of sellers in a shoe store?
  • How to apply the acquired knowledge in your store?
Natalya Chinenova Natalya Chinenova -
Natalia Chinenova, chief business technology consultant in retail at Fashion Consulting Group.

Instagram: @in_retail, @fcgmedia

12.30 - 13.30 - “How will customer service change in the near future: main trends”

  • what and how will change in customer service?
  • What key aspects of customer service will be relevant in the coming years?
  • How do technologies help build a “human face” service?
  • a new generation of customers: how to build relationships and how to attract generation Z?
  • robots vs humans? What will the perfect service look like in the coming 10 years?
Elena Stolyarskaya Elena Stolyarskaya -

Chief Service Specialist, Fashion Consulting Group.

@fcgmedia www.fashionconsulting.ru,

14: 00 -15: 00 - “How to make your shoe and accessories store a magnet for buyers. Lifehacks visual merchandising »

  • on stage - a new millennial customer;
  • new shopping trends;
  • how to make a store a magnet, and why is the atmosphere our “everything”?
  • How to show all the goods in the hall without a seller?
  • how to attract a buyer to the store, how to create an entrance zone-magnet?
  • what equipment it sells: store design vs brand DNA.
Anna Balandina Anna Balandina -

owner of visual communications agency VM Guru, market expert in visual merchandising and store design.

@anna_balandina_vmguru, @vm_guru , www.vmguru.ru

15: 00-16: 00 - “Perfect sales. Only for managers of the shoe business " 

  • what does the buyer want?
  • long-term customer loyalty: what are the benefits?
  • two main principles for increasing sales;
  • What needs to be changed in your store for sales growth right now?
Maria Gerasimenko Maria Gerasimenko -

CEO of FashionAdvisers, an expert in the management and development of fashion business.

@mariagerra, www.fashion-advisers.ru

February 27

11: 30-12: 30 - “Business development and increased sales in retail and online stores. How to attract customers without investment "

  • The best ways to appear in the path of your customer online and offline without attachments.
Alexey Yuzhaninov Alexey Yuzhaninov - Business coach, CEO and head of the company “Growth Point”, the area of ​​activity is consulting services to increase sales.

13: 00-14: 00 - “The role of the input group in shaping the store’s image”

  • trends in store design. Which stores attract modern consumers? How often do you need to visually update your store so that it is in demand?
  • design of the facade of the store: what to pay special attention to?
  • entrance area of ​​the store. What methods exist for highlighting an input group? Do all the stores need an entrance group?
Marina Polkovnikova Marina Polkovnikova -

founder and head of VMC Retail agency, expert in visual merchandising and store building; @marinapolkovnikova_official, Vmcreta

15: 30-16: 30 - "10 ways to" close "a client for the sale of shoes and accessories" 

  • psychology of customer decision-making about a purchase;
  • How to get around the internal “persuasion” of customers and make a purchase?
  • the magic of the rule of three yes: what is it.
Evgeny Danchev Evgeny Danchev -

director of WConsulting, coach, retail consultant.

@evgenydanchev, www.wconsulting.su

Time - February 26 from 11:30 to 16:00, February 27 from 11:30 to 16:30 Venue - conference hall No. 1 in the passage between pavilions 4 and ...
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