15: 00-16: 00 - “Perfect sales. Only for managers of the shoe business "
what does the buyer want?
long-term customer loyalty: what are the benefits?
two main principles for increasing sales;
What needs to be changed in your store for sales growth right now?
Maria Gerasimenko -
General Director of Fashion Advisers, business coach, expert in the field of management and development of fashion business. Main areas of activity: building business processes in the fashion industry, assortment matrix management, visual merchandising, sales and service management, development and implementation of loyalty programs.
Website: fashion-advisers.ru
Online school: school.fashion-advisers.ru
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Advertising LLC "Global Shoes" INN 7710961530 erid: LjN8JzKPK
Telegram: @fashionadvisers
February 27
11: 30-12: 30 - “Business development and increased sales in retail and online stores. How to attract customers without investment "
The best ways to appear in the path of your customer online and offline without attachments.
Alexey Yuzhaninov - Business coach, CEO and head of the company “Growth Point”, the area of activity is consulting services to increase sales.
www.tochkarosta.bz
13: 00-14: 00 - “The role of the input group in shaping the store’s image”
trends in store design. Which stores attract modern consumers? How often do you need to visually update your store so that it is in demand?
design of the facade of the store: what to pay special attention to?
entrance area of the store. What methods exist for highlighting an input group? Do all the stores need an entrance group?
Marina Polkovnikova -
founder and head of VMC Retail agency, expert in visual merchandising and store building; @marinapolkovnikova_official, Vmcreta
15: 30-16: 30 - "10 ways to" close "a client for the sale of shoes and accessories"
psychology of customer decision-making about a purchase;
How to get around the internal “persuasion” of customers and make a purchase?
the magic of the rule of three yes: what is it.
Evgeny Danchev -
business coach, consultant, expert in increasing sales of the fashion market. Author of the book "A Practical Guide to Increasing Sales of Shoes and Accessories". Author of sales scripts "60 responses to customer objections in a retail shoe store" and "Standards for retail shoe sales." Creator of an online school for fashion market leaders.
On September 15, a strategic meeting of representatives of the Ministry of Industry and Trade of the Russian Federation, CRPT, the National Shoe Union (NOBS) and the largest Russian marketplace Wildberries was held at the Holiday Inn Sokolniki hotel in Moscow. The meeting was attended by...
The Portuguese association of footwear manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which, in 2022, the production and export of shoes worldwide increased by 7,6% and…
The last two years have been so generous with unforeseen events that you involuntarily think: “Is it necessary to plan at all?” Still, you need to plan. The sales plan is the benchmark for your business. Therefore, SR expert Maria Gerasimenko gives…
Euro Shoes enters new markets and announces the launch of an exhibition project in Alma-Ata. The wholesale exhibition of shoes, clothing, leather, fur and accessories Euro Shoes @ Elite Line will be held in Kazakhstan from July 30 to August 1, 2023…
On May 17-18, a round table was held in Makhachkala with shoe manufacturers and enterprises from the strategic project of the Republic of Dagestan “City…