Traffic jams VS shopping centers
27.10.2011 7738

Traffic jams VS shopping centers

The new mayor of Moscow intends to end traffic jams in the capital, as detailed in the "Comprehensive Plan of the Mayor of Moscow to Solve the Problems of the Moscow Transport Hub." Among the first measures is a ban on the construction of new shopping centers in the Central Administrative District and within the Third Transport Ring (TTK). According to the mayor, shopping centers increase traffic and worsen the traffic situation. According to store owners, a good place with fire in the daytime can no longer be found, and if nothing is built, then rent will jump above the rainbow. Natalie Kirpa analyzed the situation.

A little earlier, the churches of commerce planned in the center of the capital, under the hot mayor’s hand, were shopping centers on the Moscow Ring Road, which, with violations, built exits from the ring highway. The mayor's office calculated that every fifth existing shopping center on the MKAD has such violations. However, shopping centers are resuscitating, multiplying and starting to live again.

Previously, developers were given permission to build shopping centers without regard to how their appearance will affect traffic jams, market players themselves recognize. However, already in 2008, the former mayor of Moscow, Yuri Luzhkov, suspended the construction of new shopping centers. Such a restriction should have been valid until the introduction of the land use and development rules in Moscow, which are still not formulated.


The first banned project was a shopping and entertainment center near Pushkinskaya Square (33 thousand square meters, a multiplex, an all-weather skating rink, parking at 800 parking lots). Its construction was carried out by the company TTC Tverskoy (62% belongs to the Turkish company MNG Holding). Now, on Pushkinskaya Square, the matter will be limited only to parking and interchanges. The second to the blacklist was the Tverskaya Zastava shopping center on Belorusskaya Square (106 thousand sq. M - total area, 36 thousand sq. M - trade, AFI Development), and shopping centers on Bolotnaya and Smolenskaya squares were in line. , as well as the Mosaic Center near the Avtozavodskaya metro station (134 thousand square meters; Trigranit Development Russia). In total, the construction of about 400 thousand square meters was frozen. m of real estate - this is half of the annual increase in retail space in the capital, which is approximately four Mega malls in area. The cost of building a shopping center within the TTK is $ 1,5 thousand per 1 sq. m, of which 30% - design costs. It turns out that the total losses of developers from the new initiative of the mayor may be about $ 200 million.

Argument Against According to the director of the Moscow project bureau Andrei Konovaltsev, the “monster” at the Kiev station, due to the inconvenient location and the same uncomfortable access to the underground parking, created an eternal traffic jam on the Dorogomilovskaya outpost - although this is one of the widest streets of the capital. In world practice, there is no experience in the construction of large shopping centers in the immediate vicinity of stations - this is nonsense. Why repeat the bad experience now at the Paveletsky railway station, where a large center is being built (120 thousand square meters; the developer is IPG Eurasia), is unclear. By the way, the project of this shopping center can be turned into a city parking, as a foundation pit has already been dug at the station.

Argument For Large shopping centers are being built in Moscow due to the lack of space for street retail. In Europe, such objects are located on the outskirts of megacities. If you cancel the construction of shopping centers without offering anything in return, then shortly there will be a shortage of retail space and, as a result, an increase in rents. By the beginning of 2010, the average level of vacant premises in existing shopping centers was within 5-10%, that is, there were no more empty seats, and all companies would like new stores.


And if the mayor's office is already so strongly opposed to the construction of already agreed projects, then the mechanism of compensation and damages should be worked out. For example, it would be correct to provide in such cases a plot prepared for construction outside the exclusion zone. According to Cushman & Wakefield, five large commercial facilities are under construction within the TTC, and five more are planned, including the Slava and Park City shopping centers. In order for these projects not to become a new headache for citizens and motorists, changes are needed in the rules for land use and development within Moscow.

Moreover, throughout the 2010 year, the demand for retail space was steadily growing, and if in 2009 the newly opened objects were opened at 60-70%, then in 2010, according to NAI BECAR, almost all the premises were rented out. By the end of 2010, the retail real estate market had a second wind - and one after another the iconic shopping centers began to open: RIO, Gagarinsky, Outlet Village Belaya Dacha, Vegas.

In 2011, according to Colliers International, it is expected to commission 10 shopping centers with a total area of ​​about 700 thousand square meters. m. Thus, the volume of suspended construction designated by the mayor is almost half of the volume of new space planned for next year in the capital's retail real estate market. At the same time, according to NAI Becar, in the Central Administrative District next year it is expected (or expected) to open only three shopping centers, two of which - a shopping gallery in the Moscow Hotel and a trading part of Voentorg - are part of multifunctional complexes. Another, Afimall City, will technically open this year, with its official opening scheduled for next March.

According to Becar Realty Group, if we take into account the shopping centers declared in 2009-2010 but not put into operation, the retail space may increase by another 575 thousand square meters. m during the period from 2011 to 2012.

And in the fight against transport collapse, the solution that other megalopolises of the world are successfully applying seems to be much more true - this is the development of satellite cities with housing and offices, the removal of business outside the center, and at the same time, the solution of problems with public transport.

Shopping centers to open in 2011

Shopping Center Name


Total area, m

Rental area, m

The developer


Commissioning deadline


At the intersection of Shchelkovo highway and Khabarovskaya street, 103-104 km of Moscow Ring Road

320 000

130 000

Krona Market

Jones Lang LaSalle

I-II quarter Xnumx


Khoroshevskoe highway, ow. 38A

510 000

260 000

TVK CJSC Aviapark

Shops Store


Afimall City (ex-Mall of Russia)

Krasnopresnenskaya embankment 6, 7, 8

179 423

114 213

Afi development

March 2011

VAO-Mogilev (Russian-Belarusian shopping center)

Izmailovsky shaft, ow. Xnumx


Construction at the expense of the budget of Moscow


BRANDCITY Waymart - outlet center

On the 26 kilometer of the Moscow Ring Road, between Kashirsky and Novokashirsky Highways

300 000

Owner and investor - company VEY M. Developer - “Rosital”

Consulting company Core Group

March 2011


Warsaw highway, ow. Xnumx

39 500

Investor - Administration of the Kursk Region

The end of 2011


Leninsky Prospekt, ow. Xnumx

76 000

Tashir group

IV quarter Xnumx


Dmitrovskoe shosse, d. 98




"Northern Chertanovo"

Warsaw highway

31 000

20 000

Capital Group

Colliers international


Ego Mall

Direction Dezhnev, ow. Xnumx

11 240

Investor LLC Ramis

I quarter Xnumx

Trading part of Voentorg

St. Exalted, 10

70 700

60 000

Trading house "TSVUM"

The saawatzky group

September 2010

The new mayor of Moscow intends to end traffic jams in the capital, as detailed in the "Comprehensive Plan of the Mayor of Moscow to Solve the Problems of the Moscow Transport Hub." Among the first measures ...
Please rate the article

Materials on the topic

The balance in the market will be determined by the availability of shoes

Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakers In recent months, economic conditions have changed radically, but…
04.07.2022 1385

World Footwear Yearbook: Russian footwear market statistics for 2020

The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Although currently in…
26.05.2022 2552

Sustainability in the footwear segment. Where are we now, what are the main trends?

The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and manufacturing industry…
21.03.2022 4153


Within the framework of the international exhibition EURO SHOES on February 22-23, a rich business program will be held. For two days, leading fashion market experts, business coaches and retail consultants,…
04.02.2022 3212

“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.

2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked with the wholesale companies, with Mikhail Kryuchkov, the head of the Paloma distribution company, which represents a number of Spanish footwear on the Russian market ...
22.12.2020 11664
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning