On January 1, 2010, the Customs Union of Russia, Belarus and Kazakhstan enters into force. Long-awaited or forced? How will the working conditions for importers change with his appearance? Evgenia Bubnova was looking for future changes in work.
The essence of integration
The Union assumes the use of a single customs rate for the import of goods for all member countries of the Union, the abolition of customs borders between them and the transfer of customs control from internal to external borders of the Union. There will be a unified customs tariff, a unified commodity nomenclature, a unified list of goods prohibited for import and export. In total, 15 normative documents and thousands of positions are being recruited for approval. The unification ideology is mutual concessions, mutual support and a huge market. At the November meeting of the EurAsEC member states, Russian President Dmitry Medvedev stressed the importance of unification: “For the first time in recent years, we have agreed to transfer part of our state sovereignty to supranational bodies. This supranational body will now decide on the customs tariff ”. The economic effect, calculated by the Institute of Economic Design of the Russian Academy of Sciences, is that the participating countries will receive about 2015% of GDP from integration by 15. However, few people understand how this will work in practice.
Timeline of future events
The phased schedule for the creation of the union was approved by the decision of the heads of state of the EurAsEC in October 2007 of the year and specified on June 9 of 2009.
According to the plans, the union will be created in three stages: until January 1 of 2010 of the year - preliminary, until 1 of July of 2010 of the year - first, until 1 of July of 2011 of the year - second.
At the preliminary stage, the legal framework is created. It ended with the approval of the Unified Customs Tariff on November 27 at a meeting of the presidents of the three countries.
1 January 2010 year. Entering the Common Customs Tariff. This is a list of duties on which suppliers will import imported goods from third countries (for example, from the EU, CIS, China, America and so on). The tariff will be the same for consumer goods, as well as for components and raw materials.
1 April 2010 of the year. Testing the mechanism of the Common Customs Tariff.
1 July 2010 year. Entry into force of the Unified Customs Tariff.
1 July 2010 year. The abolition of customs borders between Russia and Belarus.
1 July 2011 year. Abolition of customs borders between Russia and Kazakhstan.
By July 2011, three countries will have a common customs border.
Statistics
170,3 million people - the total population of Belarus, Kazakhstan and Russia.
69 million pairs per year - total footwear production.
681,2 million pairs per year - the potential consumption of shoes at the rate of 4 pairs per year for one person.
10% - the share of shoes from the total shoe market that the participating countries can provide through their own production.
Now Russia is predominantly covered by China. In the first half of the 2009 year, the share of Chinese imports in a number of shoe positions ranged from 75 to 95%. According to the Federal Customs Service of the Russian Federation, the total number of 6403 shoes imported to Russia (shoes on soles made of rubber, plastic, leather and leather upper) has nevertheless decreased: in the first quarter of 2009, 26,9 million pairs of shoes from all over the world were imported into the country, which is 11% less than for the same period of 2008 year.
According to the customs of only one Chinese province of Heilongjiang, in the first ten months of this year, through a checkpoint in the region, 116 lots of shoes (812 000 pairs) were exported to Russia. Compared to the same period a year earlier, the supply of shoes increased by 40%.
Need comparative data
So far, the negotiators have two main achievements - the adoption of the Customs Code and the agreement in principle on the Unified Customs Tariff. Now the main question remains: if duties are uniform, then how to divide them between countries? For a minute - only Russia plans to receive 516,5 billion rubles from import customs duties! At first, the ideologists of the association proposed collecting duties “in one pot”, and then proportionally distributing it between countries. Now another option is being discussed: each country collects duties on its territory, and then transfers it to partners in a certain proportion. About 90% of payments will be Russian. The principles for the distribution of duties have not yet been determined. Firstly, there is no understanding of what the distribution principle should be. Secondly, difficulties will arise with the currency of settlements. Because each country will collect money in its own currency, transferring money takes time. And taking into account the risks of devaluation of each national currency, the calculations can be very ambiguous. Bankers fear that exchange rates will fluctuate once a month. Consequently, either fixed exchange rates or a common currency will be needed. The first is still more real.
Milestones
1995-1999
For the first time, the idea to create an integrated trading space between the three countries arose in the 1995 year. In January, an agreement was signed on the establishment of the Customs Union. In the summer of 1995, posts were removed at the borders between Russia and Belarus, and a simplified customs control procedure was introduced at the Russian-Kazakh border. In the 1996 year, Kyrgyzstan joined the agreement, and in the 1998 year, Tajikistan. It was not possible to agree on tariffs, and after Kyrgyzstan joined the WTO, the first union de facto collapsed.
2000-2006
The Customs Union was transformed into the Eurasian Economic Community (EurAsEC) with the same five members, Armenia, Ukraine and Moldova received observer status in it. According to plans, the creation of a free trade zone was only a minimum program, a maximum program - a single financial, energy and transport space. In 2008, we were supposed to have a single Eurasian currency.
Countries were only able to partially agree on tariffs.
2006-2008
In the summer of 2006, a decision is made to create a new union. In 2007, a three-year action plan is approved.
2009
On June 9, the authorities of the three countries agreed to speed up the process of creating the union. Then it was announced that the three countries would join the WTO as a single bloc. The strength of the union will be determined by how coherent and uniform the foreign economic policies of the three countries will be.
Global integration
World history proves that integration economic associations are always beneficial. The question of assessing integration processes in Europe was raised back in the 1915 by V. I. Lenin in his work “On the Slogan of the United States of Europe”. The process of creating the Customs Union in modern Europe began with the signing in 1957 of the Treaty on the EEC. The transitional period from January 1 1958 to July 1 July 1969 obliged EU member states to gradually abolish customs duties and taxes that have an equivalent effect. After 1968, the elimination of customs procedures at the borders between EU Member States began. It was completed only by the 1993 year. Thus, the construction of the Customs Union in Europe took almost 33 years.
The customs union of Russia, Kazakhstan and Belarus, of course, differs from the European one. Its main difference is that it does not have pronounced executive and representative bodies of power. Therefore, all documents that are now being adopted bear the status of international treaties and international agreements.
Official changes
According to the Federal Customs Service of Russia, administration in the customs union will become much easier.
2. The deadline for payment of customs duties and taxes becomes equal to the deadline for temporary storage, that is, up to 4 months, while the deadline for payment was established in the Customs Code of the Russian Federation - 15 days;
3. The declarant has the opportunity to amend the customs declaration before and after the release of the goods.
4. The institute of an authorized economic operator has been introduced, using special simplifications, such as:
- temporary storage of goods in their own premises and at sites;
- the ability to release goods before submitting a customs declaration with payment at the time of filing the declaration. This is actually an interest-free deferral of payment for a period of 10 to 40 days;
- the ability to carry out customs operations related to the release of goods in their own premises and in their own territories;
- the ability to arrange transit of goods without making security for customs payments.
However, with all this, the authorized economic operators will contribute security of at least 1 million euros when included in the corresponding register.
The institution of an authorized economic operator is the development of the “special simplified procedures” available in the current Customs Code of the Russian Federation.
5. Any foreign economic activity participant will be able to work anywhere in the member states of the customs union.
6. Carriage opens from the external border of the customs union immediately to the location of the recipient, no matter in which state of the customs union he is.
7. Carriers, including customs carriers, have the right to travel throughout the customs union without applying domestic control to them on the territory of each of the member states of the customs union.
8. The amount of collateral for customs carriers decreased from 20 million rubles to 200 thousand euros (about 9 million rubles).
9. A railway carrier is generally exempted from the need to make provision for the delivery of goods.
10. Instead of instituting customs brokers, the institution of a customs representative is being introduced - similar to how it was done in the Kyoto Convention, while the amount of collateral for activities decreased slightly - from 50 million rubles. up to 1 million euros (this is about 45 million rubles).
11. It was decided to abandon the joint liability of the broker and the payer in the customs union (although such an amendment was recently made to the Russian Customs Code). However, while the other parties are not ready for this. Nevertheless, this joint liability in the Russian Federation will continue to operate, and a transitional period of one year is declared, during which both Belarus and Kazakhstan will introduce the same joint liability of the broker and declarant.
12. The possibility of using an insurance contract as security for customs payments is not provided.
13. Export will be considered the export of goods outside the customs union. That is, the movement of goods from Russia to Kazakhstan will no longer be an export. It will be mutual trade.
14. And finally, the containers will be assigned to vehicles, which will remove a significant number of problems on the control over the temporary importation of containers that we now have.
Ideally, for any country, foreign trade with developed countries should be structured so that, together with high-tech products, new technologies for organizing production flow into the importing country. If we talk about the shoe market, while only new technologies for organizing the service flowed into the country, that is, retail. Developed countries are in no hurry to share production technologies. Perhaps in the new customs union, the process of exchanging goods, technologies and experience will become more efficient. In the meantime, Russian participants are philosophical about the prospect of a union and the potential change in customs duties: they used to work and are now adapting. The great thing is flexibility.
Denis Estifeev, Sales and Marketing Manager, Keds and Sperry Top-Sider, ProSnow:
- As I understand it, in the end there will be a single scheme for everyone, respectively, the same conditions for the passage of deliveries through the borders of these states, both export and import, etc., etc.
For us, as distributors of global brands, this is correct and normal. The more stable and transparent the structures and principles of the passage of goods across borders, the better. This is correct and normal. More than once, our foreign partners suggested taking Belarus and / or Kazakhstan as additional territories, but in connection with the current situation in these markets (unstable, not equally regulated customs relations with Russia for groups of consumer goods)
selling something in bulk according to the pricing scheme that we have for Russia is difficult. If strict regulations are introduced for all, this will establish a healthy competitive environment, and it will be possible to act adequately in the relevant categories of goods.
Tatyana Madassova, official representative of the Italian factories MANAS, Mirage, Bruelle, Moda Ruggi, Gianros:
- We are very positive about the creation of the Customs Union. Even if customs duties rise, we are ready for these crisis changes and we will individually discuss with each client the most winning policy for him and for us.
Representative of a company representing a number of French brands in Russia:
- We are wary of the creation of the Customs Union. Everything has always been done in our country in order to complicate the procedure of customs clearance as much as possible and force businessmen to pay gray bills. So we do not expect anything good.
Marat Mulukov, Calipso company:
- To change the situation in the shoe industry today, it was necessary to give it the opportunity to achieve a certain level of development before that. Of course, due to high duties, prices for shoes will become higher, but they still will not stop buying them. Recently, our company has been emphasizing the assortment of more expensive evening shoes, now it is 60% of our assortment. The increase in customs duties will affect primarily low-cost everyday models. But this will affect us insignificantly: if today the wholesale price of sandals is about 65 dollars, then after the increase in duties it will rise uncritically to 69.
Grigory Paldin, Aram Karapetyan, Tofa company:
- Personally, we support the increase in customs duties. We believe this will somehow restore the balance in the market and support domestic producers.
Sergey Ivanov, Covani company: - The situation with customs duties on shoes one-on-one resembles the one that recently happened with duties on cars: prices have risen, but there is no sense. The domestic automobile industry did not feel better. The same thing will happen with the shoe industry. There are no bases for the production of shoes in Russia, and the companies that are doing this here, and not in China or Turkey, as the majority, are scanty. And then some of them partially moved their production there. Therefore, for the sake of whom all this is done - it is not clear.
| Please rate the article |
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and even a style consultant. According to a report from Dutch payment company Adyen on retail, more than a third of shoppers worldwide are already using AI.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary Beverly
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
What decorative items can be used as retail equipment to effectively present shoes and bags?
More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR's resident expert in the field of visual merchandising, store building and commercial display design With Marina Polkovnikova, we analyzed current trends in store design, and in shoe retail in particular, for the next few years. The expert told how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, an atmosphere that is comfortable for customers and encourages them to make purchases. Continuing the topic started in the two previous issues, now let’s look at what other ways there are to update your store without changing it globally.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?