If in 2009, Russians made purchases through the network solely for reasons of saving money, today users also appreciated other advantages of online shopping: saving time, effort, the convenience of choosing, paying and receiving goods. Unexpectedly for experts, in the summer of 2010, clothes and shoes took the second place in the sales ranking. Details in the study RUmetric.
Key Ecommerce Sector Indicators
- In June 2010, the daily audience of the "Goods and Services" sector in RuNet increased by + 38%.
- The peak of visits to the “Goods and Services” sector in Runet was reached in March 2010 of the year (3,3 million visitors per day).
- Almost half of the Top 20 most visited sites are product catalogs.
- The most popular goods bought by Russians online: books (13%), clothes and shoes (11,9%), digital appliances (11,8%), household appliances (11,6%) and computer equipment (11,2%).
- 44% of buyers pay for online purchases in cash, 17% with plastic cards, 13% with electronic money.
- For half a year at least 1 online purchase 64,8% of users.
- 22% of users in the first half of 2010 made 2-3 purchases online, 18,5% - more than 5 purchases, 18% - 1 purchases.
- Most of all, users value online purchases for saving time (48%), low prices (46%), ease of choice (41%), delivery (31%) and payment (23%).
- 20% of users think that some things can only be bought on the Internet.
- In 2009, the Russian Internet trading market grew by 40% and amounted to about 150 billion rubles.
- In the 2010 year in Russia, an increase in the online sales market is expected to reach $ 6 billion.
- In Russia, 45 million people make online purchases.
- 52% of Runet users make online purchases once a month.
- On average, a Russian spends on online purchases from 2070 to 3750 rubles. per month.
User interests in the Runet goods and services sector
The first trend is a steady increase in demand. The second pattern is that users are no longer afraid to spend substantial amounts of money online. As before, users prefer to pay cash to the courier or directly to the seller for online purchases - this is how 44% of transactions are made (in 2009 there were the same number of transactions, and in 2008 they were 56%). However, the popularity of plastic cards and electronic money is growing - this indicates a greater spread of electronic commerce and the expansion of its borders: for example, foreign purchases (where plastic cards prevail), as well as online purchases from regions (where cash payment is not possible).
The data is collected based on the information of the Rambler TOP100, the search engine Rambler, the results of our own online survey and data from third-party researchers. The subject of the study was the audience of sites, the subject of resources and their attendance, the products most demanded by users, the frequency of purchases and the amount of acquisitions, as well as market volumes and development prospects. The study covers the period from 2008 to July 2010 years.
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