“50 Tips for Intangible Motivation”
29.07.2013 10952

“50 Tips for Intangible Motivation”

Ivanova S. 50 tips for non-material motivation. - M .: Alpina Publisher, 2012 - 238 p.

The author of this book is Svetlana Ivanova, a respected HR specialist and one of the “200 Russian business women” who has earned this title for many years of work in the largest companies in the country. Of course, for her experience, Svetlana has had to operate with impressive budgets to keep employees motivated. However, the expert's arsenal includes not only costly ways to create a good climate within the company, but also methods that work without significant investments of money or with their very minimum. In this book, Svetlana talks about how to identify the needs of employees, how to reward them, maintain a corporate spirit and love for their work without financial rewards. Many options will cost the manager nothing at all, and their effect will definitely increase sales.

What are the specifics: Each advice is described briefly and without stories from life or unnecessary explanations of "why it is necessary", and all recommendations are collected in small sections according to the method of application. The book is clearly written for those who have already realized the importance of working with personnel not only with the help of a stick, but also with a carrot, therefore, discussions about the importance of motivation are reduced to the very minimum, and the reader will find only many valuable ideas in the book. 

Find out the price on the website of the publishing house "Alpina Publisher"

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