The main rule for the director of a shoe store is to pay more attention to your sales staff. In times of crisis, employees should be in first place, buyers in second, and goods only in third. Why in this order? Because people who are not alien to human beings are serving your customers, says the CEO of Clever Fashion consulting company, business coach Maria Gerasimenko.
You may have the best service philosophy in the world, but if there is no one to put it into practice, you will lose in the battle for the client. Remember how outstanding service stands out from the crowd.
Use non-material motivation of staff more often:
In this situation, the question arises about how to please employees without any special expenses.
There are simple and effective ways:
Why motivation may NOT work:
Free promotion methods
Reducing budgets for promotion, you can always pay closer attention to free or low-cost tools:
Develop - in a crisis, as never before, you cannot stop developing, and use its opportunities for your success.
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