To create a collection of its premium brand Alla Pugachova, the Econika company has attracted the fashionable Russian designer Alena Akhmadullina. This is not the first collaboration between Econica and a fashion designer. The company also collaborated with the designer in the creation of limited collections "Econika" for fall-winter 2015 and spring-summer 2016. One of the characteristic design elements of Alena Akhmadulina's shoes, perhaps, is the original texture of the heel. In the production of footwear, genuine leather and velvet were used. Among the models presented in the new Alla Pugachova collection are shoes, ankle boots and loafers. Alla Pugachova shoes will go on sale in Econika stores in February 2017.