Detsky Mir Group of Companies has opened an updated store in the Republic of Kazakhstan.
Detsky Mir located in the Aport shopping center (Rayymbek Avenue) has opened in a new concept. Store area expanded from 1100 to 1300 sq. m. The store presents updated trading equipment, implemented new standards for merchandising and interior design of premises.
The walls of the new store are decorated with images of children with various grimaces and funny inscriptions. The dressing room is framed in the form of a pirate chest.
Eco-friendly materials are used in the design of the interior space. The new "Children's World" boasts a pleasant light, clear navigation and maximum visibility of the retail space. In addition, the store has “Check the price” information terminals, with which customers can check the value of any product.
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
Group of companies "Detsky Mir" unites the national retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of December 31, 2017, the Detsky Mir chain of stores is represented by 578 stores in Russia and Kazakhstan, located in 207 cities of Russia and 12 cities of Kazakhstan, the ELC chain is represented by 44 stores in Russia. The total sales area of the group's stores is 688 thousand sq. M. The Group's revenue in 2017 amounted to RUB 97 billion. (+ 21,9%), net profit - 4,8 billion rubles. (+ 26,8%).