Rieker
Adidas makes digital storefronts
22.03.2011 5407

Adidas makes digital storefronts

Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider range of products that we cannot offer in a regular store of any size,” said Chris Aubrey, VP of Adidas. A prototype of the new display was demonstrated at the Cebit IT exhibition in Germany together with Intel, which has been working on this project for more than 10 months.

A typical Adidas store exhibits about 200 models - with an assortment of 4000 units. “Virtual wall-showcase” will demonstrate all the wealth of choice. The wall is an 46-inch monitor, floor to ceiling height, with a touch screen. The models are shown in three rows on the screen - with a flick of the fingers, the desired model can be increased, rotated by 360 degrees, flipped over, examined the sole, fastener, all the details. Each model is accompanied by a description, information about the availability of different sizes.

Now 110 models have already been added to the database, Adidas plans to digitize all the shoes.

Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider ...
5
1
Rating

Latest News

Balenciaga has released a new interpretation of the sneaker with a knitted upper

Mixing two iconic silhouettes from its collection - the stretchy knit upper of the Speed ​​line and the wide rubber sole of the 3XL - French luxury brand Balenciaga has released a new sneaker model, appropriately named - 3XL Sock...
25.09.2023 204

The number of visitors to the Italian leather exhibition Lineapelle increased by 25%

The Milan international exhibition of leather, textiles, synthetic materials, accessories and components Lineapelle has ended and noted a 25% increase in attendance compared to the previous statistics...
24.09.2023 162

Birkenstock's new factory is up and running

German shoe brand Birkenstock has announced the start of operations at its new factory in north-eastern Germany, near Pasewalk. The enterprise was put into operation just 17 months after the start of construction, writes...
24.09.2023 204

Santoni focused on the women's collection

The Italian luxury brand Santoni, associated primarily with men's fashion, has paid more attention to women's fashion for the spring 2024 season...
22.09.2023 431

Attendance at Micam and its sister fairs in Milan increased by 21%

From 17 to 20 September, 42 people visited Micam and its accompanying exhibitions, an increase of 273% compared to September 21. Organizers note an increase in the number of foreign...
22.09.2023 414
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning