Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider range of products that we cannot offer in a regular store of any size,” said Chris Aubrey, VP of Adidas. A prototype of the new display was demonstrated at the Cebit IT exhibition in Germany together with Intel, which has been working on this project for more than 10 months.
A typical Adidas store exhibits about 200 models - with an assortment of 4000 units. “Virtual wall-showcase” will demonstrate all the wealth of choice. The wall is an 46-inch monitor, floor to ceiling height, with a touch screen. The models are shown in three rows on the screen - with a flick of the fingers, the desired model can be increased, rotated by 360 degrees, flipped over, examined the sole, fastener, all the details. Each model is accompanied by a description, information about the availability of different sizes.
Now 110 models have already been added to the database, Adidas plans to digitize all the shoes.