Adidas makes digital storefronts
22.03.2011 5753

Adidas makes digital storefronts

Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider range of products that we cannot offer in a regular store of any size,” said Chris Aubrey, VP of Adidas. A prototype of the new display was demonstrated at the Cebit IT exhibition in Germany together with Intel, which has been working on this project for more than 10 months.

A typical Adidas store exhibits about 200 models - with an assortment of 4000 units. “Virtual wall-showcase” will demonstrate all the wealth of choice. The wall is an 46-inch monitor, floor to ceiling height, with a touch screen. The models are shown in three rows on the screen - with a flick of the fingers, the desired model can be increased, rotated by 360 degrees, flipped over, examined the sole, fastener, all the details. Each model is accompanied by a description, information about the availability of different sizes.

Now 110 models have already been added to the database, Adidas plans to digitize all the shoes.

Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider ...
5
1
Rating

Latest News

At the end of February 2025, a new season of the regional International exhibition project SHOESSTAR will start – the presentation of the collection “Autumn – Winter 2025/26”. exhibition project SHOESSTAR

The series of international shoe exhibitions SHOESSTAR is held in various regions of Russia and the Republic of Kazakhstan twice a year. A distinctive feature of the SHOESSTAR project is that the exhibitions and presentations are held directly in the regions, which…
01.11.2024 327

Crocs Shoes Banned from School in US

A ban on plastic Crocs clogs as school footwear has been implemented in dozens of schools in a dozen American states. Although the brand's website even has a separate section called Crocs Shoes for School, with the same clogs made of…
01.11.2024 292

In Lipetsk, the shopping center "Europe" will be reformatted

In the summer of 2024, Lipetsk began a comprehensive reconceptualization of the Europa shopping and entertainment center, one of the largest shopping and entertainment centers in the city with an area of ​​60 thousand square meters. During the renovation, it is expected that the retail space will be redistributed to provide space for…
01.11.2024 252

Yunichel sells two of its three production assets

The Chelyabinsk footwear holding Yunichel has put two of its production assets up for sale – the Yunichel-Zlato shoe factory in the city of Zlatoust in the Chelyabinsk region and an enterprise in Orenburg, the Chelyabinsk City Portal reports…
31.10.2024 332

Two pieces of news from the world of slippers and felted footwear.

The felt shoe season has begun in Russia. The footwear brand Razumno has introduced its range of felt slippers. The Pitre brand Snegi has released a children's slipper model in collaboration with the animation studio…
31.10.2024 323
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning