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Adidas makes digital storefronts
22.03.2011 4388

Adidas makes digital storefronts

Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider range of products that we cannot offer in a regular store of any size,” said Chris Aubrey, VP of Adidas. A prototype of the new display was demonstrated at the Cebit IT exhibition in Germany together with Intel, which has been working on this project for more than 10 months.

A typical Adidas store exhibits about 200 models - with an assortment of 4000 units. “Virtual wall-showcase” will demonstrate all the wealth of choice. The wall is an 46-inch monitor, floor to ceiling height, with a touch screen. The models are shown in three rows on the screen - with a flick of the fingers, the desired model can be increased, rotated by 360 degrees, flipped over, examined the sole, fastener, all the details. Each model is accompanied by a description, information about the availability of different sizes.

Now 110 models have already been added to the database, Adidas plans to digitize all the shoes.

Adidas will install futuristic digital shopping walls in several stores next year. “We want to offer our customers access to a wider ...
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