Rieker
Adidas has adopted the five-year plan
27.03.2015 3196

Adidas has adopted the five-year plan

Adidas announced the development strategy for the next five years. sets ambitious goals for the next five years. So, in the plans of the German giant of sportswear and footwear, annual profit growth of 15%, up to 2020 of the year (from 2015 it is planned from + 7%) and an increase in turnover by almost half, to 22 billion euros in five years (In 2014, revenue amounted to 14,53 billion euros).

One of the key points in the company's five-year plan is to move production from Asia to Europe and the US - “back to where the key markets are,” as Adidas CEO Herbert Hainer put it. This solution, together with the use of modern equipment and the most automated production, should reduce the time gap between the development of design and the arrival of the finished product on store shelves.

The second direction of the Adidas strategy will be the concentration of sales in major global cities. The focus of Adidas is Los Angeles, New York, London, Paris, Shanghai, Tokyo. The company also plans to develop e-commerce.

In terms of promotion, the group is going to stake on creating its own "community". This implies constant communication with both the end customer and with athletes, famous personalities, retailers, partners. Separately, the plan notes the active work on sponsorship of sports teams - an area in which the main competitor of the Nike group is doing better at the moment.

Adidas has announced its development strategy for the next five years. sets ambitious goals for the next five ...
5
1
Rating

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 53

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 53

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 135

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 142

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 152
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning