Adidas abandons traditional retail in favor of online sales Brand Store Adidas
09.04.2018 6940

Adidas abandons traditional retail in favor of online sales

Adidas management announced plans for the coming years to close a large number of stores in order to focus on development in the online sales segment.

This was stated by the executive director of Adidas Kasper Rorsted in an interview with the Financial Times. “Over time, we will have fewer stores, but they will be better,” he said, adding that the number of Adidas stores will decrease slightly next year. “Our most important store in the world is our online store,” Rorsted said.

Adidas intends to double sales through the online store and bring its volume to 4 billion euros by 2020 year, with 1,6 billion euros received by the company from online trading last year. Currently, Adidas branded retail chain in the world has 2500 of its own stores and 13000 franchised.

By the way, in 2017, Adidas closed about 160 stores in Russia.

 

The management of Adidas has announced plans for the coming years to close a large number of stores in order to focus on development in the segment ...
5
1
Rating

Latest News

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 275

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 219

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 281

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 332

Converse is releasing penny loafers!

The new Converse All-Star Coinloafer hits stores this week. It's based on the classic penny loafer silhouette, but features signature Converse design elements, known worldwide as a casual…
10.06.2025 363
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning