Analpa Corporation conquers East Asia. BETSY brand women's shoes - ballet shoes, sandals and shoes - are now presented in one of the largest online stores in China, Taobao.com. The KEDDO brand entered the Chinese market a little earlier and immediately at two sites - Taobao.com and Keddo.tmall.com.
The prospects of the chosen strategy are best illustrated by the forecast of the Alibaba Group, according to which, by 2020, most online payments in the B2C segment will be concentrated in China. In physical terms, the volume of transactions will amount to 245 billion dollars. 200 millions of Chinese will buy goods in online stores.