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Antonio Biaggi enters the Russian market
23.08.2012 4145

Antonio Biaggi enters the Russian market

Manufacturer and distributor of fashionable shoes and accessories Antonio Biaggi out

to the Russian market. Since 2012, the Russian representative office of the company began its work in Moscow, headed by Maxim Zhivov, who previously headed the Monarch group of companies

Antonio Biaggi produces and sells footwear and accessories of the same name. The company was founded in October 2006 in London. The company's products are men's and women's shoes, bags and accessories (belts, wallets, scarves, hats). Products are manufactured in Italy, Portugal, Brazil and China.

Antonio Biaggi started its activity in the CIS when, in 2007, it issued a master franchise to Ukraine. In accordance with this franchise, Ukraine-

Sky partners got the right to wholesale and retail shoes and accessories ТМ Antonio Biaggi on their territory. At the beginning of 2012, a retail chain of branded

Antonio Biaggi stores totaled 28 outlets in all major cities of Ukraine.

Using the positive experience of partners in Ukraine, in Russia the company will sell shoes and accessories ТМ Antonio Biaggi both wholesale and on terms

franchising. The company will begin its expansion into the Russian market by participating in specialized exhibitions Euroshoes in August and Mosshoes in September 2012

of the year where the collection of shoes and accessories spring-summer 2013 will be presented.

For Antonio Biaggi, the Russian market is very attractive.

The high potential of the Russian shoe segment is due to the vast territory of the country and, as a consequence, the low market consolidation, which occurs mainly due to the crowding out of independent stores that are losing their competitiveness. The format of shoe retail in Russia has formed in recent years, the culture of consumption of branded has changed

shoes, and customer flow went to branded stores focused on customers loyal to certain brands. Most buyers are no longer

go to the store just for shoes, they want a specific brand of product. Since the philosophy of Antonio Biaggi is fashionable, stylish footwear at an affordable price and excellent service, the company representatives believe that the format

branded stores will be positively received by Russian consumers.

Antonio Biaggi brand products are products of a specific style and color that can be matched to a specific outfit. Having discovered the Antonio Biaggi brand,

even those who have previously purchased footwear and accessories of world famous brands will be pleasantly surprised not only by the price-quality ratio, but also by the sophistication and boldness of the design.

Manufacturer and distributor of fashionable shoes and accessories Antonio Biaggi enters the Russian market. Since 2012, the Russian representative office of the company, headed by Maxim, began its work in Moscow ...
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