Antonio Biaggi enters the Russian market
23.08.2012 5687

Antonio Biaggi enters the Russian market

Manufacturer and distributor of fashionable shoes and accessories Antonio Biaggi out

to the Russian market. Since 2012, the Russian representative office of the company began its work in Moscow, headed by Maxim Zhivov, who previously headed the Monarch group of companies

Antonio Biaggi produces and sells footwear and accessories of the same name. The company was founded in October 2006 in London. The company's products are men's and women's shoes, bags and accessories (belts, wallets, scarves, hats). Products are manufactured in Italy, Portugal, Brazil and China.

Antonio Biaggi started its activity in the CIS when, in 2007, it issued a master franchise to Ukraine. In accordance with this franchise, Ukraine-

Sky partners got the right to wholesale and retail shoes and accessories ТМ Antonio Biaggi on their territory. At the beginning of 2012, a retail chain of branded

Antonio Biaggi stores totaled 28 outlets in all major cities of Ukraine.

Using the positive experience of partners in Ukraine, in Russia the company will sell shoes and accessories ТМ Antonio Biaggi both wholesale and on terms

franchising. The company will begin its expansion into the Russian market by participating in specialized exhibitions Euroshoes in August and Mosshoes in September 2012

of the year where the collection of shoes and accessories spring-summer 2013 will be presented.

For Antonio Biaggi, the Russian market is very attractive.

The high potential of the Russian shoe segment is due to the vast territory of the country and, as a consequence, the low market consolidation, which occurs mainly due to the crowding out of independent stores that are losing their competitiveness. The format of shoe retail in Russia has formed in recent years, the culture of consumption of branded has changed

shoes, and customer flow went to branded stores focused on customers loyal to certain brands. Most buyers are no longer

go to the store just for shoes, they want a specific brand of product. Since the philosophy of Antonio Biaggi is fashionable, stylish footwear at an affordable price and excellent service, the company representatives believe that the format

branded stores will be positively received by Russian consumers.

Antonio Biaggi brand products are products of a specific style and color that can be matched to a specific outfit. Having discovered the Antonio Biaggi brand,

even those who have previously purchased footwear and accessories of world famous brands will be pleasantly surprised not only by the price-quality ratio, but also by the sophistication and boldness of the design.

Manufacturer and distributor of fashionable shoes and accessories Antonio Biaggi enters the Russian market. Since 2012, the Russian representative office of the company, headed by Maxim, began its work in Moscow ...
5
1
Rating

Latest News

The first Lassie store opened in St. Petersburg

On February 21, a branded children's clothing store from Scandinavia, Lassie, a subsidiary of Reima, opened its doors at the Europolis shopping center in St. Petersburg. This is the first mono-brand Lassie store in northern…
21.02.2024 251

Russian manufacturer Vaga Shoes at the Euro Shoes exhibition

Meet the Russian manufacturer VAGA Shoes from Pyatigorsk. Women's shoes made of genuine leather. Stylish design, comfortable pads, very light. Participating in Euro for the first time…
21.02.2024 247

Gavary Mix presents a collection of functional footwear with moisture protection

For the first time at the Euro Shoes exhibition in Moscow, a collection of boots, galoshes, clogs and other models of functional footwear with moisture protection is presented by the Russian manufacturer Gavary...
20.02.2024 353

Euro Shoes was visited by the Turkish Ambassador to Russia Tanju Bilgic

The second day of the Euro Shoes Premiere Collection exhibition in Moscow was marked by the visit of the event by the Plenipotentiary Ambassador of Turkey to the Russian Federation Tanju Bilgic. Turkish footwear and accessories brands are regular participants in the international exhibition of footwear and accessories Euro…
20.02.2024 360

CPM – Collection Première Moscow opened a new season in the fashion industry

On February 19, the new season of the international fashion industry exhibition CPM – Collection Première Moscow started at Expocentre Fairgrounds. The show program, business forum and more than 950 corners with new autumn-winter 2024/25 collections from 27 countries were visited...
20.02.2024 379
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning