Harley bikers visit Caprice headquarters
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An unusual event took place in Germany last Friday: around 180 members of women's fan clubs of the cult brand Harley Davidson visited Caprice headquarters in the German city of Pirmasens. The ladies were able to get acquainted with the work of shoe production and learn some of the know-how of the company. Harley Davidson, the president of the European branch of the fan club, Mary Melder is a well-known fan of the Caprice brand, and especially appreciates him for the quality of the shoes. “I attach great importance to quality not only in motorcycles, so I have been wearing Caprice for a long time,” she says. This view is shared by many members of the Harley fan club.
Caprice is a German manufacturer of genuine leather footwear. The Caprice factory was founded in 1990 in the shoe capital of Germany, Pirmasens. The company is renowned for its innovative development and works closely with the Pirmasens Shoe Research Institute. Caprice has developed and patented unique cutting-edge technologies such as the Antishokk heel and OnAir insole. Having achieved success as a manufacturer of comfortable shoes of various sizes, Caprice expanded the circle of potential buyers a few years ago by launching a collection of shoes in the style of "urban sports" that would appeal to a younger audience. Today the brand is represented in most European countries and is sold in the brand's branded stores and partner retail. In Russia, Caprice stores are open in Moscow, St. Petersburg, Khabarovsk, Krasnoyarsk, Chelyabinsk, Krasnodar and other cities.
Last Friday, an unusual event took place in Germany: about 180 members of the women's fan clubs of the iconic brand Harley Davidson visited Caprice's headquarters in the German city ...
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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