The British brand Betsy took part in the IQ Ball held on December 12 in the Northern capital.
The guests of the party were the readers of the Liza Girl magazine, middle and high school students in St. Petersburg - a total of about 500 active and beautiful girls who cannot live without music, love dancing and follow fashion. All in all, 100 people received information about the upcoming event - subscribers of the groups Betsy, Elvira T, Lisa Girl on the VKontakte website.
The Betsy team organized a competition for the best vocals, a fashion quiz and a prize draw at its venue, as well as organized a photo and autograph session with the popular singer Elvira T and presented the brand's holiday collection, stylish shoes from which were awarded to the most active participants.
The installation in the form of a giant shoe caused no less excitement. All evening she “worked” as a backdrop for girl portraits, attracting not only the guests of the ball, but also the artists performing on it. Betsy plans to organize a separate competition as part of a megatuff shoe tour in St. Petersburg.