The Rebook business in Russia was transferred to the Turkish holding FLO
The Russian division of the Reebok sporting goods network, after announcing the suspension of the brand in the Russian Federation, acquired the large Turkish holding FLO, Kommersant writes, citing information from a retail real estate market consultant.
The Reebok retail network in Russia consists of about 100 stores and, experts estimate its value at 1,5 billion rubles, but do not exclude that the transaction price could be significantly lower, since it is now difficult for foreign companies to sell their business in Russia, and the previous owner of the Russian business division of Reebok rated it as unprofitable.
Among the footwear brands that FLO develops are US Polo Assn., Lamberjack, Nine West. The note notes that "FLO gained control of Reebok outlets after signing an agreement with the network to release products under this brand in Turkish factories for a number of countries." At the request of Shoes Report, the Russian representative office of the FLO holding has left information about the deal without comment.
As we wrote earlier, in March 2022, Reebok's global business acquired the American holding company Authentic Brands Group (ABG) from Adidas. In Russia, Reebok is still controlled through Adidas LLC, whose revenue, according to SPARK-Interfax, in 2021 amounted to 55,6 billion rubles, net profit - 3,9 billion rubles. According to the 2GIS service, at least 117 Reebok mono-brand stores operate in major cities of the Russian Federation.
The Turkish concern Flo was founded in 1960 in Turkey by Ahmet Ziylan. Today the company is the leader in the footwear market in Turkey. The number of personnel is about 10 thousand people. Sells over 55 million pairs of shoes a year. In addition to Turkey, the company's brands are sold in 21 countries around the world. The company entered the Russian market in 2021, where it represents the shoe brands Lumberjack, Nine West, US.Polo, Polaris, Kinetix.
Flo is a regular exhibitor Euro Shoes Premiere Collection in Moscow.
The Russian division of the Reebok sporting goods network, after announcing the suspension of the brand in the Russian Federation, acquired the large Turkish holding FLO, writes Kommersant, citing…
Euro Shoes exhibition starts a day earlier
The international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at Expocentre from August 26 to 29 (Monday-Thursday). The event period has shifted by one day, at the request of the management... 26.04.2024 58
Lamoda Sport will support the release of new sports shoes with an advertising campaign
With the beginning of the spring season and the appearance of new models of sneakers from the world brands Adidas, Puma, Reebok and New Balance on the Lamoda Sport network, the Lamoda company will launch an advertising campaign in order to attract consumers to both goods,… 25.04.2024 163
Trend Island department store opened in Moscow in the Evropeisky shopping center
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The qualifying round of the Shoes-Style competition for footwear and accessories designers took place in Moscow.
On April 24, the qualifying round of the international competition of shoe and accessory designers “Shoes-Style” took place. At the site of the competition organizer, Russian State University. A.N. Kosygin demonstrated 70 collections of participants... 25.04.2024 429
Major players in the sportswear and footwear market are experiencing a slowdown in sales
The sportswear segment was not immune to the effects of inflation: in 2023, sales of the main players slowed down, writes... 23.04.2024 486
We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Coach turned to Big Data analysis and won the interest of a young audience
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IDOL updates the concept
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
Louis Vuitton opens a new factory in Italy
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Euro Shoes will start operating on February 19 in Moscow!
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American buyers couldn't buy Birkin bags and sued Hermès
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John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
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Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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MSCHF and Crocs launch "Big Yellow Boots"
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When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
