Paris-based shoe brand Both has opened a new store in Xi'an, Shanxi Province, China, which is interesting primarily for its non-trivial design, translating the "DNA" of the brand and creating an atmosphere for the best product presentation.
The central element of the interior of the new store was a showcase - an art installation that would be appropriate in the exposition of a museum of modern art - transparent human mannequins and particles of rubber scraps hanging in the air.
Display panels for shoes and bags in the form of transparent cubes filled with multi-colored rubber trims also seem to be a very original solution.
With the help of such interior elements, the idea of modernity and innovation of the brand is broadcast, and its peculiarity stands out - under the Both brand, shoes of an original design with natural rubber soles are produced.
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