Three days of the showroom of Brazilian footwear manufacturers from 8 to 10 in Moscow in June brought the parties to the agreement a total of 4,6 million dollars, which corresponds to approximately 500 thousand pairs of women's, men's, children's and beach shoes.
According to the organizers, the results of the event doubled the performance that was expected by the end of last year. The showroom was visited by 154 people from Moscow, Nizhny Novgorod, Ufa, Novosibirsk, as well as Belarus, 120 of them are new customers.
“Our main task is to reverse the trend in the past, when Brazilian shoe companies were perceived exclusively as private label manufacturers for foreign brands, and to help promote Brazilian brands,” said Roberta Ramos, project coordinator. At the same time, the focus is on companies that produce summer shoes in the economy, medium and medium plus segments, which is the strongest side of the Brazilian footwear industry for export.
The Russian showroom featured brands such as Amazonas Sandals, Beira Rio, Capodarte, Cristófoli, Democrata, Dumond, Grendha, Ipanema, Itapuã, It Sandal, Kildare, Lilly's Closet, Modare, Moleca, New Face, Ortopé, Rider, Sapatoterapia, Vizzano and Zaxy. Almost all of them are already sold in Russia, including through large retailers such as Econika, Lamoda, Sapato.ru, etc., Brazilian Footwear exhibition became an opportunity for them to expand their presence in the market and take a new step in brand promotion.
“Today, Brazil accounts for 0,8% of shoe exports to Russia,” said Roberta Ramos. “It’s not so much, but at the same time it means that we have huge growth potential.”
The Moscow showroom, which is being held for the second time in a row, is part of the Brazilian Footwear international project, an initiative of the Brazilian Footwear Industry Association (Abicalçados) and the Brazilian Export and Investment Promotion Agency Abroad (Apex-Brasil). This program has been in existence for 15 years and aims to develop the export of Brazilian footwear products to major international markets.