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Nike Brand Introduces New Product Line
27.02.2012 2544

Nike Brand Introduces New Product Line

Nike announced the release of a series of the most modern, lightweight, high-performance, innovative products for running, basketball, and other sports this summer. A range of products was presented - from Nike Flyknit sports shoes to the Nike Hyper Elite basketball uniform and the next Nike Lunarlon shoe.

At a global presentation in New York City, Nike was introduced by Nike, Inc., President and CEO, of the latest innovations. Mark Parker, along with one of the most famous athletes in history, Carl Lewis and other outstanding athletes.

“Today we presented technologies that, in our opinion, are capable of changing the effectiveness of sports. Nike has always strived to offer the best innovations to athletes of all levels, and today we have fully proved it, ”Parker said. - Top Nike Flyknit changes the idea of ​​running shoes. Lightweight and almost seamless, it performs the functions of a second leather for the foot and has a precisely calculated one-piece construction and one layer of material to minimize waste, which fundamentally changes the way shoes are designed and manufactured. ”

For example, the new Nike Flyknit product revolutionizes running, completely and from the very basics changing the idea of ​​shoe design, which takes into account the experience of athletes and uses new proprietary technologies. Various types of yarn and fabric are used with precision where necessary to obtain an extremely lightweight, tight-fitting leg and an almost seamless top. Thanks to its knitted structure that supports the legs, the top and tongue of the Nike Flyknit Racer weigh only 34 grams. The entire boot of the 9th size weighs 160 grams, i.e. 19% less than Nike Zoom Streak 3, which was on athletes who took first, second and third places in the men's marathon of the 2011 World Cup.

The Nike Flyknit top provides an accurate fit, creating a second-leather feel. NIKE created the casual Nike Flyknit Trainer + sneakers, which, with their 220 grams, will allow runners of all levels to take advantage of the light weight and precise fit of the Nike Flyknit.

The Nike Pro TurboSpeed ​​is the lightest and fastest running kit ever made by NIKE. According to tests in a wind tunnel, this form at a distance of 100 m for 0,23 seconds. faster than any previous running uniform. Over the past 12 years, as part of the Project Swift, Nike has conducted more than 1.000 hours of wind tunnel testing, modifying and redefining Nike AeroSwift's superior technology in an effort to deliver top speed for top athletes.

This technology will be used by athletes from the USA, Russia, Germany and China in international team competitions. It will be presented in a global color and, starting in April, will begin to be used in individual competitions by athletes sponsored by Nike. In addition, it will be presented in the colors of the All-Russian Athletics Federation. This particular form combines elements of nationality and scientific innovation. Summer competitions emphasize environmental friendliness, and the Nike Pro TurboSpeed ​​uniform is about 82% made from fabric made from recycled polyester using an average of 13 recycled plastic bottles per mold.

Nike first introduced the ultra-light studs Nike Zoom Superfly R4 and Nike Zoom Victory Elite. Combining Nike's excellent fit, protection and dynamic Flywire technology, which allows you to loosen or tighten the lacing with natural foot movement for better support and stability, these ultra-modern shoes help prepare athletes for their most remarkable speed achievements.

Nike Hyperdunk sneakers are part of the Nike Lunarlon collection. Lightweight, enhanced support, durable and breathable shoes offer an innovative combination of Nike Flywire's advanced technology and the Nike Lunarlon cushioning system specifically designed for basketball. It is specially designed to meet the needs of the world basketball elite.

The Lunarion collection and Nike Basketball products will go on sale from June 29, and Nike Flyknit shoes from July 27.
Nike announced the release of a series of the most modern, lightweight, high-performance, innovative products for running, basketball, and other sports this summer. A whole was presented ...
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