The Italian manufacturer of winter shoes for adults and children Skandia has introduced an advertising campaign for the new season, the “faces” of which are a wolf, a bear and a penguin. They acted as “test” of Skandia shoes, aimed at countries with harsh climates and protecting at temperatures from + 10 to -30 degrees. In the manufacture of footwear, innovative technologies and structural solutions are used to ensure reliability and comfort. The slogan of the advertising campaign “Tested by Expert” once again emphasized the frost resistance of membrane shoes for Russian winters. Two brands of Skandia are represented in Russia: Alaska originale and Skandia.