Sibearian shoe care brand partners with Reima retail
Sibearian, a young Russian brand of shoe care products, has partnered with Finnish retail for children’s clothing and footwear Reima. Sibearian products will now be available in all Reima stores.
Reima Is a Finnish company producing clothes and shoes for children. Historically, the company pays particular attention to technological innovations that protect fabrics for children's clothing from moisture and wind. In the production of children's clothing and footwear Reima uses its own developments, in particular Reimatec material.
Sibearian - is still a young, but already very promising Russian brand specializing in the development and production of clothing and footwear care products. The founder of the brand is a young Russian scientist developer Mikhail Kondratenko, who, while still a student at the Physics Department of Moscow State University, keen on alpine skiing, sent his knowledge to develop an innovative tool for protecting clothes and shoes in the mountains.
The love of innovation has combined the two brands, so from this fall-winter season all Reima mono-brand stores around the world have a Siberian line of cleaning products. It includes Tech wash membrane fabric washing gel, Siberian Herbal foam cleanser with alpine herb extract, which relieves both winter and summer shoes of any dirt, effective water-repellent impregnation: Go! Outdoor membrane, restoring the properties of membrane fabrics lost during operation, and the universal coating for shoes and Protect clothing.
“Reima, first of all, takes care of children, so SIBEARIAN products were the best solution for us. They are absolutely safe for use on children's clothes and shoes, do not have strong odors and do not leave streaks. Whether a child walks in the rain or plays in the snow - it doesn't matter, his clothes and shoes retain their properties, but he enjoys the joy of movement. What could be more important? ”, - Vinari Rusiyanto, marketing coordinator of Reima, comments.
In Russia, the Reima branded retail network comprises 28 stores, three stores are open in Moscow in the shopping centers Metropolis, MEGA-Belaya Dacha, and in Vnukovo Outlet Village.
A young Russian brand of shoe care products Sibearian has entered into a partnership with the Finnish retailer of children's clothing and footwear Reima. Now Sibearian products will be presented in all ...
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