Bris-Bosphorus expands sales geography
The largest footwear manufacturer in the Krasnodar Territory, the Bris-Bosfor company (Novorossiysk), is expanding the geography of its products sales. The factory recently opened a representative office in Yekaterinburg. Along with the modernization of production, this will increase the volume of footwear production in 2011 to 14 million pairs (120% against the level of 2010) and strengthen the company's position in the market of high-quality and inexpensive footwear, the INFOLine news agency reports.
Bris-Bosphorus is a Russian-Turkish joint venture manufacturing products under the ESPA trademark. Our product range is over 500 models. The factory produces casual, home, beach shoes for all age categories.
Bris-Bosphorus is a Russian-Turkish joint venture manufacturing products under the ESPA trademark. Our product range is over 500 models. The factory produces casual, home, beach shoes for all age categories.
The largest footwear manufacturer in the Krasnodar Territory - the Bris-Bosfor company (Novorossiysk) expands the geography of sales of its ...
Alexandre Birman released a capsule of architectural shoes
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The number of visitors to the Italian leather exhibition Lineapelle increased by 25%
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Birkenstock's new factory is up and running
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Japanese BAPE takes to the catwalk MSCHF Big Red Boots
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Euro Shoes was held in Moscow with great success
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Dr. Martens celebrates XNUMX years of Jadon Boots with collaboration with Marc Jacobs
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“Shoe Stories” is an educational and educational project of Shoes Report magazine and the State Historical Museum
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Shoes from Rendez-Vous and a sack of potatoes to boot
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Dior to release men's B33 sneakers with an integrated chip
July 13 is the release date for the new Dior men's sneakers. The model was first seen at the French luxury brand's Fall/Winter 2023 menswear show in Egypt late last year.
How to double the sales of a shoe store?
The last two years have been so generous with unforeseen events that you involuntarily think: “Is it necessary to plan at all?” Still, you need to plan. The sales plan is the benchmark for your business. Therefore, SR expert Maria Gerasimenko gives recommendations on how to make a simple and correct calculation of the sales plan for 2023. Why and how to implement a sales funnel?How to develop an effective motivation program? You will find answers to these and other questions in our article.
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ZILOTI footwear brand has chosen Surganov's group and the Orchestra as its ambassador
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New direction of exhibitions in Alma-Ata: Euro Shoes @ Elite Line & CAF
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Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
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Raf Simons is closing his own brand
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Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
How to turn an unprofitable store into a profitable one
Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of the Russian retail shoe business, which experienced certain problems, was inefficient, but managed to overcome difficulties and the point of unprofitability, and reached a new level. These materials received a great response from our readers, so we continue the topic. Evgeny Danchev shares his experience and gives recommendations on how to make a loss-making store profitable.
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Turkish footwear brand Dogo will start retail development in Russia
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How to work in VKontakte and Telegram
If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold not because some network sells them better, but because your customers spent more time in it because of bloggers, publics and a variety of quality content. What will happen next? Why shouldn't you panic? SR digital expert Katerina Diveeva talks about how to work in other social networks - VKontakte and Telegram. 
Nike announces collaboration with Tiffany & Co
Tiffany & Co. sneakers The x Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature comma in the center, Hypebeast.com writes.
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
