CAPRICE Introduces New Brand Logo New Caprice logo
07.11.2016 6070

CAPRICE Introduces New Brand Logo

Today, a shoe manufacturer from the German city of Pirmasens announced that from the beginning of the autumn-winter 2017 season, the brand’s logo will appear in a new, modern look. The elegance and conciseness of the typeface of the specially designed font are designed to emphasize the successful development of the fashion brand for many years.

Together with the world-famous design studio Pentagram, which developed the logos for Mastercard and Star Alliance, the German shoe manufacturer has created a modern and time-honored brand name. Having retained the characteristic features of the first logo, CAPRICE updated its appearance, reflecting the company's plans for the coming decades in the new logo. Fashionable design, high-quality materials, many years of experience in shoe production - all this still forms the basis of the CAPRICE brand.

“Continuous improvement of our products and compliance with modern market requirements is the key to the success of CAPRICE. The growth in sales over the past seasons confirms that we have chosen the right direction of development, and that customers appreciated the increase in quality and the improvement of the product range. Now is the best time for us to update the design of the company, ”says Jürgen Kölsch, Managing Director and owner of CAPRICE.

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Today, a shoe manufacturer from the German city of Pirmasens announced that from the beginning of the fall-winter 2017 season, the brand's logo will appear in front of customers in a new, modern ...

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