Since the spring of 2012, the Concept Club group of fashionable women's clothing stores, which is being developed by the Concept Club Group, plans to increase the range of clothing by 30% and introduce a shoe line. The average area of the outlets themselves will increase one and a half times.
In addition, the retailer, as an experiment, plans to open several large stores up to 300 sq m in a combined format with its second brand, Acoola brand children's clothing. This was reported to Retailer by Elena Bakunina, development director of Concept Club Group of Companies.
One of the next discoveries will be the launch of the Concept Club with an area of 264 sq. M in February at the Greenwich shopping center in Yekaterinburg. As for the combined stores of the Concept Club & Acoola combined format, two of them are already working - the first opened in early October in Lipetsk (274 sq. M.), The second in early November in Chelyabinsk (264 sq. M.) In December, 2011 is planned to open a retail points in the Ryazan shopping center "Victoria Plaza" with an area of 280 sq.m. In January - March of the 2012 of the year, the Concept Club & Acoola should be launched in the Krasnodar Oz Mall, the Sochi Sea Mall, the Voronezh City Park Grad and the Orenburg Armada and Gulliver. Arendator.ru writes about this.