The new concept store Adidas Originals will open in Moscow on the Bruce ship, a unique public space of the capital, located in the Museum Museum on Krymskaya Embankment.
The opening of the Adidas Originals store celebrates the 10th anniversary of its work in Russia. Emphasizing the importance of the appearance of a new iconic place of street fashion on the map of the capital, Dmitry Oskes, founder and curator of the annual interactive exhibition project Faces & Laces, wrote a manifesto - his declaration of love for Moscow.
With this text, Adidas Originals will mark the start of a series of declarations of love, in which phrases from the manifesto will appear in unusual places throughout the city. The manifesto will also decorate one of the Moscow facades, the author of the mural will be designer-illustrator Yevgeny Zhelvakov.
To develop a design project for his store, Adidas Originals invited Woodie Design Bureau. The concept store will retain the authentic look of the ship, combined with the unique Adidas Originals style.
The new store will feature the best of the Adidas Originals lineup - rare sneaker releases and capsule collections. On the opening day, sales of exclusive Moscow sneakers from the ZX Flux City Pack limited edition line will begin, which will be available only here, as well as in adidas Originals flagship stores around the world. The model is decorated with an asymmetric photo print, which is a satellite image of Moscow streets.
Series of events and presentations of limited collections will be held at the concept store Adidas Originals year-round.