Concept store Adidas Originals will open on the ship "Bryusov"
25.07.2014 7199

Concept store Adidas Originals will open on the ship "Bryusov"

The new concept store Adidas Originals will open in Moscow on the Bruce ship, a unique public space of the capital, located in the Museum Museum on Krymskaya Embankment.

The opening of the Adidas Originals store celebrates the 10th anniversary of its work in Russia. Emphasizing the importance of the appearance of a new iconic place of street fashion on the map of the capital, Dmitry Oskes, founder and curator of the annual interactive exhibition project Faces & Laces, wrote a manifesto - his declaration of love for Moscow.

With this text, Adidas Originals will mark the start of a series of declarations of love, in which phrases from the manifesto will appear in unusual places throughout the city. The manifesto will also decorate one of the Moscow facades, the author of the mural will be designer-illustrator Yevgeny Zhelvakov.

To develop a design project for his store, Adidas Originals invited Woodie Design Bureau. The concept store will retain the authentic look of the ship, combined with the unique Adidas Originals style.

The new store will feature the best of the Adidas Originals lineup - rare sneaker releases and capsule collections. On the opening day, sales of exclusive Moscow sneakers from the ZX Flux City Pack limited edition line will begin, which will be available only here, as well as in adidas Originals flagship stores around the world. The model is decorated with an asymmetric photo print, which is a satellite image of Moscow streets.

Series of events and presentations of limited collections will be held at the concept store Adidas Originals year-round.

The new concept store Adidas Originals will open in Moscow aboard the Bryusov ship, a unique public space of the capital, located in the Muzeon park on Krymskaya ...

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 119

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 166

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 406

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 472

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 520
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning