Converse brand conducted a GET DIRTY advertising campaign from March 19 to April 20.
As part of the advertising campaign, emerging and already well-known bands performed in Converse brand stores in 11 European cities. Avant-garde artists also took part in the events. Visitors could use the special Tune & Repair service to turn their sneakers into shabby and well-worn ones - as they should be from the point of view of the promoters. According to Converse, the right sneakers cannot be clean and too new, "Shoes Keep It Clean, Sneakers Get Dirty" is the campaign slogan.
This is not the first time Converse has collaborated with musicians - the company has already created its own recording studio supporting young performers, and has repeatedly taken part in music festivals.