Rieker
DC Russia opened the first store in Russia
28.06.2011 4522

DC Russia opened the first store in Russia

On June 24, in Moscow, the first conceptual store of goods and clothes for skateboarding and snowboarding for the well-known American brand DC Shoes was opened in Russia and Eastern Europe. According to Retailer.RU with reference to the Santocha company, which develops Quiksilver, Roxy, DC, Lib Tech, GNU, Moskova brands in Russia, the launch of a retail outlet on ul. Ordzhonikidze with an area of ​​135 sq.m. - This is a joint project of DC Russia and the well-known trajectory chain storeboard network.

Investments in the launch of the store amounted to more than 900 euros in 1 sq.m. Rental rates for DC Ilya Krasilnikov, a leading specialist in working with brands at the retail real estate department of NAI Becar, estimated at $ 1000-1200 per square meter. m. per year without VAT.

According to Denis Tomashevsky, marketing director of Santocha, DC on Ordzhonikidze will be the only brand store in Moscow so far.

“Perhaps in the future we will open DC stores in St. Petersburg, Yekaterinburg and Novosibirsk,” says Denis Tomashevsky. - There will not be many stores, and all of them will be unique. Discovery will take place no earlier than 2012 year. "

The speaker also said, "all subsequent stores in other cities will be opened by Santochka together with leading retailers in the extreme sports industry." Which for sure, not specified.

“Today, the Russian youth clothing and footwear market is very dynamic,” says Denis Tomashevsky, “trends are rapidly changing, young people are actively interested in fashion and are acquiring new products. For an increasing number of young people in Russia, extreme sport in any of its terms is becoming not just an interesting hobby, but a way of life and a way of expressing their individuality. More and more people are fond of the culture of skateboarding, snowboarding, and they want to look in accordance with these fashion trends, and at the same time not be like others. So, I believe that DC Shoes has tremendous potential for growth in Russia. ”

The DC Shoes brand was originally founded as a small sports shoe company for skateboarders by extreme athletes Ken Block and Damon Weiom in 1994. In May 2004, DC Shoes was acquired by Quiksilver, Inc. Today DC Shoes is known for its wide selection of sports equipment, shoes and clothing.

On June 24, in Moscow, the first conceptual store of goods and clothes for skateboarding and snowboarding for the well-known American brand DC Shoes was opened in Russia and Eastern Europe.
5
1
Rating
Midinblu

Latest News

Wildberries increased its turnover in April-June 2020 more than doubled

Wildberries turnover in the second quarter of 2020 increased by 123% to 103,4 billion rubles. (net turnover of the company, including returns). The sales growth in units amounted to 200% compared to the same period last year. Sales ...
06.07.2020 108

About 4,5 million shoe marking codes are issued per day.

The Ministry of Industry and Trade and the labeling operator Center for the Development of Advanced Technologies (CRPT) summed up the first week of the mandatory labeling of shoes in Russia, speaking at the RIA Novosti online conference. Ban on unmarked traffic ...
06.07.2020 124

Prada celebrates double-digit sales growth in Asia

Prada CEO Patricio Bertelli is confident that this trend will continue in the coming months.
03.07.2020 205

adidas Originals has released a second collaboration with London-based designer Craig Green

London-based designer Craig Green turned to two iconic adidas Boston Super and Samba silhouettes and created two innovative designs for men's sneakers made in the original technique, which Green himself calls the “ghost layers”.
02.07.2020 274

Vetements introduced a new version of painted sneakers

The next collaboration of Vetements and Rebook will be released in the spring-summer'21 season. At the heart of the new Vetements x Reebok sneakers is again taken the classic silhouette of the Reebok model - InstaPump Fury. This time, the price of sneakers will be more than ...
02.07.2020 332
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning