Soho
DC Russia opened the first store in Russia
28.06.2011 5654

DC Russia opened the first store in Russia

On June 24, the first in Russia and Eastern Europe concept store of goods and clothing for skateboarding and snowboarding of the famous American brand DC Shoes was opened in Moscow. Retailer.RU reports with reference to the Santocha company, which develops the brands Quiksilver, Roxy, DC, Lib Tech, GNU, Moskova in Russia, the launch of a retail outlet on ul. Ordzhonikidze area of ​​135 sq.m. is a joint project of DC Russia and the well-known trajectory board shop network.

Investments in the launch of the store amounted to more than 900 euros in 1 sq.m. Rental rates for DC Ilya Krasilnikov, a leading specialist in working with brands at the retail real estate department of NAI Becar, estimated at $ 1000-1200 per square meter. m. per year without VAT.

According to Denis Tomashevsky, marketing director of Santocha, DC on Ordzhonikidze will be the only brand store in Moscow so far.

“Perhaps in the future we will open DC stores in St. Petersburg, Yekaterinburg and Novosibirsk,” says Denis Tomashevsky. - There will not be many stores, and all of them will be unique. Discovery will take place no earlier than 2012 year. "

The speaker also said, "all subsequent stores in other cities will be opened by Santochka together with leading retailers in the extreme sports industry." Which for sure, not specified.
 
“Today, the Russian youth clothing and footwear market is very dynamic,” says Denis Tomashevsky, “trends are rapidly changing, young people are actively interested in fashion and are acquiring new products. For an increasing number of young people in Russia, extreme sport in any of its terms is becoming not just an interesting hobby, but a way of life and a way of expressing their individuality. More and more people are fond of the culture of skateboarding, snowboarding, and they want to look in accordance with these fashion trends, and at the same time not be like others. So, I believe that DC Shoes has tremendous potential for growth in Russia. ”

The DC Shoes brand was originally founded as a small sports shoe company for skateboarders by extreme athletes Ken Block and Damon Weiom in 1994. In May 2004, DC Shoes was acquired by Quiksilver, Inc. Today DC Shoes is known for its wide selection of sports equipment, shoes and clothing.

On June 24, the first in Russia and Eastern Europe concept store of goods and clothing for skateboarding and snowboarding of the famous American brand DC was opened in Moscow ...
5
1
Rating

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 59

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 64

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 205

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 155

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 206
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning