DC Russia opened the first store in Russia
28.06.2011 6515

DC Russia opened the first store in Russia

On June 24, the first in Russia and Eastern Europe concept store of goods and clothing for skateboarding and snowboarding of the famous American brand DC Shoes was opened in Moscow. Retailer.RU reports with reference to the Santocha company, which develops the brands Quiksilver, Roxy, DC, Lib Tech, GNU, Moskova in Russia, the launch of a retail outlet on ul. Ordzhonikidze area of ​​135 sq.m. is a joint project of DC Russia and the well-known trajectory board shop network.

Investments in the launch of the store amounted to more than 900 euros in 1 sq.m. Rental rates for DC Ilya Krasilnikov, a leading specialist in working with brands at the retail real estate department of NAI Becar, estimated at $ 1000-1200 per square meter. m. per year without VAT.

According to Denis Tomashevsky, marketing director of Santocha, DC on Ordzhonikidze will be the only brand store in Moscow so far.

“Perhaps in the future we will open DC stores in St. Petersburg, Yekaterinburg and Novosibirsk,” says Denis Tomashevsky. - There will not be many stores, and all of them will be unique. Discovery will take place no earlier than 2012 year. "

The speaker also said, "all subsequent stores in other cities will be opened by Santochka together with leading retailers in the extreme sports industry." Which for sure, not specified.
 
“Today, the Russian youth clothing and footwear market is very dynamic,” says Denis Tomashevsky, “trends are rapidly changing, young people are actively interested in fashion and are acquiring new products. For an increasing number of young people in Russia, extreme sport in any of its terms is becoming not just an interesting hobby, but a way of life and a way of expressing their individuality. More and more people are fond of the culture of skateboarding, snowboarding, and they want to look in accordance with these fashion trends, and at the same time not be like others. So, I believe that DC Shoes has tremendous potential for growth in Russia. ”

The DC Shoes brand was originally founded as a small sports shoe company for skateboarders by extreme athletes Ken Block and Damon Weiom in 1994. In May 2004, DC Shoes was acquired by Quiksilver, Inc. Today DC Shoes is known for its wide selection of sports equipment, shoes and clothing.

On June 24, the first in Russia and Eastern Europe concept store of goods and clothing for skateboarding and snowboarding of the famous American brand DC was opened in Moscow ...
5
1
Rating

Latest News

Crocs and Irish brand Simone Rocha launch first collaboration

Simone Rocha has redesigned three classic Crocs silhouettes, including the Siren Clog, the iconic Croc and the Quick Trail. The collection will go on sale on April 10. Crocs models, interpreted by the Irish designer, are decorated with the signature…
29.03.2024 155

Fashion house Valentino has named its new creative director

Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
28.03.2024 156

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 179

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 212

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 227
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning