On June 24, in Moscow, the first conceptual store of goods and clothes for skateboarding and snowboarding for the well-known American brand DC Shoes was opened in Russia and Eastern Europe. According to Retailer.RU with reference to the Santocha company, which develops Quiksilver, Roxy, DC, Lib Tech, GNU, Moskova brands in Russia, the launch of a retail outlet on ul. Ordzhonikidze with an area of 135 sq.m. - This is a joint project of DC Russia and the well-known trajectory chain storeboard network.
Investments in the launch of the store amounted to more than 900 euros in 1 sq.m. Rental rates for DC Ilya Krasilnikov, a leading specialist in working with brands at the retail real estate department of NAI Becar, estimated at $ 1000-1200 per square meter. m. per year without VAT.
According to Denis Tomashevsky, marketing director of Santocha, DC on Ordzhonikidze will be the only brand store in Moscow so far.
“Perhaps in the future we will open DC stores in St. Petersburg, Yekaterinburg and Novosibirsk,” says Denis Tomashevsky. - There will not be many stores, and all of them will be unique. Discovery will take place no earlier than 2012 year. "
The speaker also said, "all subsequent stores in other cities will be opened by Santochka together with leading retailers in the extreme sports industry." Which for sure, not specified.
“Today, the Russian youth clothing and footwear market is very dynamic,” says Denis Tomashevsky, “trends are rapidly changing, young people are actively interested in fashion and are acquiring new products. For an increasing number of young people in Russia, extreme sport in any of its terms is becoming not just an interesting hobby, but a way of life and a way of expressing their individuality. More and more people are fond of the culture of skateboarding, snowboarding, and they want to look in accordance with these fashion trends, and at the same time not be like others. So, I believe that DC Shoes has tremendous potential for growth in Russia. ”
The DC Shoes brand was originally founded as a small sports shoe company for skateboarders by extreme athletes Ken Block and Damon Weiom in 1994. In May 2004, DC Shoes was acquired by Quiksilver, Inc. Today DC Shoes is known for its wide selection of sports equipment, shoes and clothing.