On September 1, the opening of the 1000th Detsky Mir store took place in the Raikin Plaza shopping center in Moscow. The sales area of the anniversary store is about 900 square meters. m. The product range of the retail outlet exceeds 20 thousand items. More than half of the goods in almost all categories and price segments are represented by goods under the exclusive brands of Detsky Mir.
Almost 7000 items are represented in the Clothing and Footwear category. The new store has special containers where anyone can donate unwanted clothes and shoes for further processing and get a 15% discount on new goods of the same category.
“Our retail network covers the entire territory of Russia - the easternmost store of the group is located in Petropavlovsk-Kamchatsky, the westernmost one is in Kaliningrad. More than 250 million customers visit our stores every year. The trust of our customers is a great pride for us. We work to ensure that every parent in Russia can buy everything they need for their children in one place, and most importantly, at affordable prices. Today, opening 1000 Detsky Mir main format, I want to thank all our customers for choosing our network, and of course, all the company's employees for their daily care for the happy childhood of every child," commented Maria Davydova, CEO of Detsky Mir Group ".
Group of companies "Detsky Mir" is a multi-vertical digital retailer, a leader in the children's goods market in Russia and Kazakhstan, as well as a significant player in Belarus. The Group unites the retail chain stores Detsky Mir and Detmir mini, the online store and marketplace detmir.ru, as well as the Zoozavr pet products chain. As of June 30, 2022, the group includes 1 stores located in 123 cities and towns in Russia, Kazakhstan and Belarus. Selling area of stores - 442 thousand square meters. m.