Home shoes ISOTONER began to be sold in the network "Kangaroo"
In May 2011, the French brand of home shoes and accessories ISOTONER began cooperation with a well-known chain of stores for children and expectant mothers - "Kangaroo". Now you can buy home shoes for mothers and babies in all Kangaroo salons in Russia.
ISOTONER presented in “Kangaroo” bright children's slippers made in the form of shoes, ballerinas and ergonomic models for mothers and daughters, comfortable loafers for boys.
Children's models of home shoes ISOTONER presented in a large range of sizes: from 20 to 39 sizes.
Company All»ISOTONER - one of the world's largest manufacturers of accessories, brand ISOTONER Is one of the most famous brands in the USA and Europe. Company ISOTONER was founded in 1880 year. In 1997, a merger agreement was signed with a leading US company Allspecializing in the manufacture of umbrellas and other accessories. Today in Western Europe All»ISOTONER works with more than 7500 counterparties. The exclusive distributor of the ISOTONER brand in Russia is Stalker Consulting
In May 2011, the French brand of home shoes and accessories ISOTONER began cooperation with the famous chain of stores for children and expectant mothers - "Kangaroo". Now buy ...
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"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
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On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools that train in the field of design and construction of footwear and accessories.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
How a fashion brand can get into ChatGPT recommendations
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Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Global footwear production down by 1,5 billion pairs in 2023
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
