American singer and actress Jennifer Lopez for the second time participates in the advertising campaign of the Italian fashion brand Guess Jeans & Marciano Guess. The inspiration for the Guess Jeans & Marciano Guess campaign spring-summer'20 was the cult female images of the 60s and 80s: Sophia Loren and Madonna.
“Before shooting, I always think about a character that I can play. In the Guess campaign, inspiration came from 60s Italian cinema and 80s pop culture from Sophia Loren and Madonna. It was interesting to get used to their images, and Guess clothes and the scenery on the set helped to recreate the Hollywood atmosphere, ”says Jennifer Lopez.
Brand founder Paul Martiano Jennifer herself calls a real girl in the style of Guess.
Under the Guess brand, collections of clothes, denim, bags, watches and shoes are produced. The brand's items are sold in Guess branded boutiques, as well as in multi-brand stores around the world. As of May 4, 2019, the retail chain has 1174 boutiques in North and South America, Europe and Asia, as well as 550 franchised boutiques. On May 4, 2019, Guess is represented in 100 countries.