Rieker
Yekaterinburg market of children's shoes in 2015 will grow
19.01.2015 3046

Yekaterinburg market of children's shoes in 2015 will grow

The results of the marketing research of the children's footwear market in the city of Yekaterinburg, conducted by the ExMedia agency, allow us to conclude that the children's footwear market in the Urals in 2015 will grow.

The graphs provided by marketers, which are based on data from the State Statistics Committee of the Russian Federation, clearly demonstrate that the birth rate in Yekaterinburg is growing. In every eighth family in the Ural capital, there are toddlers, in every tenth - children of small children (3-5 years old), in every fifteen - children are 5-8 years old, and in the twentieth - 10-12 years old. It can be concluded that when forming the assortment, it is necessary to increase the proportion of nursery shoes. In addition, the total number of children from 0 to 13 years is growing. From 2013 to 2014, their number increased from 180 to 210 thousand.

This information is also important to take into account when planning the purchase of children's footwear in bulk, according to the specialists of the Mila-Obuv Wholesale company. “The above data will help our partners decide which age groups to choose in 2015. We conclude that the children's footwear market will grow along with the birth rate. It is certainly easier to build and develop a business in such conditions, since you can make a profit without taking customers away from competitors. In a growing market, sales are provided for everyone. The results of the study show that this will continue for another year or two. Further, the demographic decline of the mid-90s will repeat, so it is important to have time to build, develop and fix the position of your business, "said senior manager of Mila - wholesale footwear" Andrey Osnovin.

The results of the marketing research of the children's footwear market in the city of Yekaterinburg, carried out by the "ExMedia" agency, allow us to conclude that the children's footwear market in the Urals in ...
5
1
Rating

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 54

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 54

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 136

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 142

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 153
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning