The results of the marketing research of the children's footwear market in the city of Yekaterinburg, conducted by the ExMedia agency, allow us to conclude that the children's footwear market in the Urals in 2015 will grow.
The graphs provided by marketers, which are based on data from the State Statistics Committee of the Russian Federation, clearly demonstrate that the birth rate in Yekaterinburg is growing. In every eighth family in the Ural capital, there are toddlers, in every tenth - children of small children (3-5 years old), in every fifteen - children are 5-8 years old, and in the twentieth - 10-12 years old. It can be concluded that when forming the assortment, it is necessary to increase the proportion of nursery shoes. In addition, the total number of children from 0 to 13 years is growing. From 2013 to 2014, their number increased from 180 to 210 thousand.
This information is also important to take into account when planning the purchase of children's footwear in bulk, according to the specialists of the Mila-Obuv Wholesale company. “The above data will help our partners decide which age groups to choose in 2015. We conclude that the children's footwear market will grow along with the birth rate. It is certainly easier to build and develop a business in such conditions, since you can make a profit without taking customers away from competitors. In a growing market, sales are provided for everyone. The results of the study show that this will continue for another year or two. Further, the demographic decline of the mid-90s will repeat, so it is important to have time to build, develop and fix the position of your business, "said senior manager of Mila - wholesale footwear" Andrey Osnovin.