Last night at the Four Seasons Hotel, the Econika brand made a presentation of the Alla Pugachova premium line, which, along with the presentation of a new conceptual vision of the brand, showed collections of the current spring-summer 2017 season and the future fall-winter 2017 / 18.
Guests of the event saw and could immediately try on models of the spring-summer season 2017that are already available in the salons of the network throughout Russia. Including exclusive models of shoes and accessories developed by designer Alena Akhmadullina. At the presentation it was also possible to get acquainted with the new collection of the autumn-winter season 2017 / 18, which will be available in July this year.
The presentation was personally attended by Alla Pugacheva, as well as designer Alena Akhmadullina, among the guests of the evening were Irina Khakamada, Evelina Khromchenko, Elena Letuchaya, Regina Todorenko, Galina Yudashkina, Artem Korolev, Andrey Fomin, Andrey Bartenev, Julia Baranovskaya and others.
The main theme of the Alla Pugachova fall-winter 2017 / 18 collection is “The Russian Three”, so the horse’s figure is its most striking detail. Accessories with this decor were drawn and created in a special factory that produces jewelry. Shoes and boots are decorated with this decor, and this element can also be seen on the sole in the form of a company logo.
Alla Pugachova is the premium part of the collection of the Econika brand. The focus in the collection is on high quality materials, sophisticated shapes, attention to detail and unusual fittings. In the general collection of Econika, the Alla Pugachova trademark occupies 15%, by 2018 the share is planned to be increased to 25%. The Alla Pugachova brand was born from the first collaboration in the history of Econika with a Russian pop star Alla Pugacheva.
Alla Pugachova fall-winter 2017/18 collection includes elegant shoes adorned with fashionable ruffles, personalized accessories and fur details, elegant ankle boots, lace-up boots, sneakers. The color scheme matches the season. Burgundy, blue and white coexist with the main winter colors - black and dark brown. The accent trend colors are blue-gray and mustard. Fur trim will be one of the key autumn trends of the new collection. This is a colored fox fur in the colors of the collection - burgundy, white, black and blue.
In a similar color scheme, a signature print is made on the leather, which is present as an ornament both in shoes and in accessories.