Experts note an increase in advertising on the Web and in the out-of-home segment - outdoor, in supermarkets and in transport
The Russian advertising market has grown by 14%, to 400 billion rubles, and online advertising has almost caught up with television, ”writes Kommersant with reference to the Association of Communication Agencies of Russia (AKAR).
According to AKAR, Internet advertising, which has the highest growth rates in the media, almost caught up with television advertising in terms of volume in the first half of the year: advertisers placed 75 billion rubles on the network, and 80 billion rubles on television.
In the first half of 2017, the advertising market grew by 14% to RUB 190-192 billion. “If something extraordinary does not happen, we will keep the dynamics at the level of 13-14% and in a year we can reach the level above 400 billion rubles.”, - experts comment.
The growth of online advertising over the half year was 23% higher than in the 2016 year.
Yandex's revenue from online advertising in the first half of the year grew by 22% to RUB 40,4 billion. Mail.ru Group's advertising revenue for this period increased by 27% to RUB 10,3 billion. In 2017, advertisers are especially interested in advertising on mobile devices, in social networks and video ads, says Alexey Belyaev, head of the analytical department of the commercial department of Mail.ru Group. IConGroup President Maria Chernitskaya sees the reason for the growth of online advertising in the activity of advertisers in social networks. “This is one of the growth drivers for the digital market along with contextual advertising,” she notes.
In the first half of the year, the volume of advertising in print media decreased by 14%, mainly due to the collapse of advertising publications, where revenue fell immediately by 54%.
The out-of-home segment, which includes outdoor advertising, advertising in transport, in supermarkets, cinemas, etc., grew by 10% to RUB 21 billion. Including by 30%, up to 2,5 billion rubles, the volume of advertising on transport, including in the Moscow Metropolitan, which began to be sold in 2016 after a long break, increased.
The Russian advertising market has grown by 14%, to 400 billion rubles, and Internet advertising has almost caught up with television advertising, writes Kommersant with reference to the Association of Communication Agencies of Russia ...
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How to set prices that will earn
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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