Experts note an increase in advertising on the Web and in the out-of-home segment - outdoor, in supermarkets and in transport
The Russian advertising market has grown by 14%, to 400 billion rubles, and online advertising has almost caught up with television, ”writes Kommersant with reference to the Association of Communication Agencies of Russia (AKAR).
According to AKAR, Internet advertising, which has the highest growth rates in the media, almost caught up with television advertising in terms of volume in the first half of the year: advertisers placed 75 billion rubles on the network, and 80 billion rubles on television.
In the first half of 2017, the advertising market grew by 14% to RUB 190-192 billion. “If something extraordinary does not happen, we will keep the dynamics at the level of 13-14% and in a year we can reach the level above 400 billion rubles.”, - experts comment.
The growth of online advertising over the half year was 23% higher than in the 2016 year.
Yandex's revenue from online advertising in the first half of the year grew by 22% to RUB 40,4 billion. Mail.ru Group's advertising revenue for this period increased by 27% to RUB 10,3 billion. In 2017, advertisers are especially interested in advertising on mobile devices, in social networks and video ads, says Alexey Belyaev, head of the analytical department of the commercial department of Mail.ru Group. IConGroup President Maria Chernitskaya sees the reason for the growth of online advertising in the activity of advertisers in social networks. “This is one of the growth drivers for the digital market along with contextual advertising,” she notes.
In the first half of the year, the volume of advertising in print media decreased by 14%, mainly due to the collapse of advertising publications, where revenue fell immediately by 54%.
The out-of-home segment, which includes outdoor advertising, advertising in transport, in supermarkets, cinemas, etc., grew by 10% to RUB 21 billion. Including by 30%, up to 2,5 billion rubles, the volume of advertising on transport, including in the Moscow Metropolitan, which began to be sold in 2016 after a long break, increased.
The Russian advertising market has grown by 14%, to 400 billion rubles, and Internet advertising has almost caught up with television advertising, writes Kommersant with reference to the Association of Communication Agencies of Russia ...
EKONIKA presented a new collection of its youth line Portal
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
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How to Choose Winter Shoes: Expert Advice
With the arrival of cold weather, the issue of choosing good winter footwear becomes extremely relevant. Comfort, warmth and protection from moisture are the main requirements for footwear in the cold season. Natalia Kuznetsova, an expert of the German brand of footwear and accessories Tamaris, shared useful tips on choosing the perfect pair for both winter walks and business meetings.
Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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Turkish brand Vaneda on Euro Shoes
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Why is it so important to work with customer reviews, analyze them and use them in your work?
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The Euro Shoes@CAF exhibition will be held in Almaty
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool through which the buyer receives a new and interesting experience. Together with SR expert in the field of lighting technology in retail, Tatyana Ryzhova, we will look at current lighting design techniques for modern shoe stores, which we will see more and more often in new retail outlets in the near future.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
