Emporio Armani and Reebok present 2011 fall-winter collection
Giorgio Armani fashion house and Reebok International present a new collection of clothing and footwear for the 2011 fall-winter season. This season presents new models developed based on EasyTone and ZigTech technologies. Giorgio Armani was inspired by the creation of this collection with bright electroluminescent details, the shades of which he embodied in bold colors and the graphic design of clothes and shoes for men and women.
The 7 fall-winter EA2011 / Reebok shoe line is replenished with three models based on ZigTech and EasyTone Moving Air technologies. Also in the collection are updated female and male models Zig Lace and female model EA7 Zig. The female EA7 Zig has a lower sole compared to traditional ZigTech. Bright fluorescent inserts on the top and sides of the sneaker are combined with a transparent mesh upper.
The updated EA7 Zig Lace model with ZigTech technology is distinguished by its bright colors and ergonomic heel part, which creates additional fixation of the foot and provides breathability.
Zig Racer is a new addition to the EA7 / Reebok collection. The ultra-light running shoe for men combines ZigTech energy return technology, Reebok ZigNano lowered midsole and elegant Armani style.
The Emporio Armani-Reebok fall-winter 2011 shoe collection is complemented by three new models: Pump Vintaget Mid, and the women's EasyTone Armani and EasyTone Boot. In updated versions of last year's models, bright neon colors are combined with new materials.
The female model EasyTone Armani is based on Moving Air technology. The upper part of the shoe is made of artificial leather, combined with mesh inserts.
Women's Easy Tone Boots are based on the same Moving Air technology, but differ from the EasyTone Armani model in their external design. The combination of leather and mesh fabric and an elongated top give the model a stylish appearance in the spirit of all Armani collections.
The Pump Vintage Mid model with Pump foot fixation technology, already traditional for the Emporion Armani and Reebok collection, is made in the same colors as the whole collection in the new season
In the new season, the EA7 / Reebok clothing line, developed based on two popular technologies, Reebok Toning and ZigTech, is complemented by original design solutions by Giorgio Armani. The main colors of the collection - green, red, black and white - embody its basic idea, expressed in bright and dynamic colors.
A new addition to the men's collection is the TrainTone T-shirt, based on Reebok training technology. Elastic bands run along the main muscles of the upper body, tightly wrapping around the back.
Also in the men's collection are jackets made of elastic, breathable and waterproof fabrics, with a detachable hood and chest pockets.
Fleece sweatshirts with a high collar and two side pockets with zippers, made in bright fluorescent shades, can be worn both separately and as outerwear.
EA7 / Reebok Women's Collection is updated with EasyTone T-shirts, T-shirts, pants and shorts, made in original designer colors.
The new women's collection includes jackets, shorts, trousers and t-shirts, developed on the basis of ZigTech technology and complemented by bright designer prints and fluorescent inserts. The collection is replenished with new models of tops, jackets, sweatshirts, trousers and shorts.
Giorgio Armani fashion house and Reebok International present a new collection of clothing and footwear for the 2011 fall-winter season.
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
“Discount for repairs” of clothes and shoes in France supported workshops
The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November last year. Over the six months of operation of this program, the number of calls to repair shops in France increased 10 times and amounted to 250 repairs. The French saved 000 million euros, writes leparisien.fr.
Coach turned to Big Data analysis and won the interest of a young audience
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IDOL updates the concept
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Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
Louis Vuitton opens a new factory in Italy
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The Euro Shoes@CAF exhibition will be held in Almaty
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VAGA SHOES is a new participant in the Euro Shoes premiere collection
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Euro Shoes will start operating on February 19 in Moscow!
The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from Europe, Asia and Russia.
American buyers couldn't buy Birkin bags and sued Hermès
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John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
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Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
What is a USP (unique selling proposition) and what is it for? Why is the USP creation service in great demand among fashion retailers today? How to create a working USP? Answers questions and provides step-by-step guidance on how to define your unique selling proposition and work with it to increase online sales, Tatyana Vasilyeva, an SR expert in the promotion and development of fashion brands.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
