The geography of visitors to the presentation of Western European brands Euro Shoes Premiere Collection this season coincided with the borders of the Russian Federation - from St. Petersburg to Nakhodka. Among the guests of the exhibition were buyers with many years of experience and those who are just planning to open a shoe store.
There are a lot of people willing to enter the shoe business, even though, according to the exhibitors of the presentation, the season "Autumn-Winter 2011/2012" promises to be difficult. On the one hand, the selling prices of European companies increased due to the growing cost of labor, due to the increase in prices for hides and fur for lining. On the other hand, footwear companies entered the Autumn-Winter 2009/2010 season immediately with sale prices and worked almost to zero, the Spring-Summer 2010 collections were sold with minimal profit, the results of the current season are still unclear. Many regional stores have large stocks, which makes them wary of pre-ordering.
Traditionally, the southern regions even in the autumn-winter season prefer to order bright shoes with an abundance of accessories, the northern regions pay more attention to comfortable shoes.
Debutants highlighted not only the wide geography, but also the professionalism of buyers coming to the presentation. Presentation Euro Shoes Premiere Collection takes place in the Sokolniki eco-center on February 23-26, in the 4 and 4.1 pavilions