Renée de M. Mustache sneakers presented at a pop-up store in Seoul
The French Shoe Federation has opened a pop-up store in Seoul
Since October 28 in the large department store Seoul Lotte, in order to promote its brands in South Korea, the French Shoe Federation has opened a pop-up store in which 15 French brands will be presented.
The Angarde brand, for example, introduced men's and women's espadrilles, Pairs in Paris - sneakers, and the Opéra National de Paris - women's shoes. Agnelle offered his Korean customers his gloves, while Le Feuillet offered other leather goods.
The pop-up shop is part of the “History of the French Passion for Leather Products” exhibition, which was held in Hong Kong in 2015, in Shanghai in 2016 and is now being held in Seoul. The exhibition is organized by the French Shoe Federation, which unites shoe enterprises and shoe masters in France, together with the National Leather Council and the Federation of Glove and Leather Accessories Manufacturers. The exposition demonstrates the skill and professionalism of French companies in the field of leather craftsmanship and will present 180 products from brands such as JM Weston, Ganterie Lesdiguières or Givenchy Parfums.
Lotte Department Store in Seoul was built in 1979 year, its area is more than 70000 square. meters, it is located on the 14 floors of the building in the Jung-gu quarter.
Since October 28, at Lotte, a major department store in Seoul, in order to promote its brands in South Korea, the French Federation of Shoes will open a pop-up store, which will feature 15 French ...
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
How to Conduct an Effective Strategy Session for a Shoe Business?
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Louis Vuitton opens a new factory in Italy
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We are ready for active development in the Russian market
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Current techniques in lighting a shoe store
Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool through which the buyer receives a new and interesting experience. Together with SR expert in the field of lighting technology in retail, Tatyana Ryzhova, we will look at current lighting design techniques for modern shoe stores, which we will see more and more often in new retail outlets in the near future.
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
