Since October 28 in the large department store Seoul Lotte, in order to promote its brands in South Korea, the French Shoe Federation has opened a pop-up store in which 15 French brands will be presented.
The Angarde brand, for example, introduced men's and women's espadrilles, Pairs in Paris - sneakers, and the Opéra National de Paris - women's shoes. Agnelle offered his Korean customers his gloves, while Le Feuillet offered other leather goods.
The pop-up shop is part of the “History of the French Passion for Leather Products” exhibition, which was held in Hong Kong in 2015, in Shanghai in 2016 and is now being held in Seoul. The exhibition is organized by the French Shoe Federation, which unites shoe enterprises and shoe masters in France, together with the National Leather Council and the Federation of Glove and Leather Accessories Manufacturers. The exposition demonstrates the skill and professionalism of French companies in the field of leather craftsmanship and will present 180 products from brands such as JM Weston, Ganterie Lesdiguières or Givenchy Parfums.
Lotte Department Store in Seoul was built in 1979 year, its area is more than 70000 square. meters, it is located on the 14 floors of the building in the Jung-gu quarter.