French luxury house LVMH and singer Rihanna have launched fashion project Fenty Maison
22.05.2019 2769

French luxury house LVMH and singer Rihanna have launched fashion project Fenty Maison

Today, the presentation of the first collection of Fenty Maison, a joint fashion brand of the LVMH luxury house and the popular American singer Rihanna, was held. Fenty is the first fashion brand launched by LVMH since the advent of Christian Lacroix in 1989. 

Rihanna invests in the company about 30 million euros in kind, which means that for this amount she will invest her name in the company, carry out promotional events and spend her time. Whereas LVMH, for its part, is investing 30 million euros in money.

On May 22, the official presentation of the first collection of clothing and footwear of the new brand took place in Paris. Until now, under the Fenty Beauty brand, the singer has produced only cosmetics and underwear.

Fenty Shoes by Rihanna Fenty Shoes by Rihanna

“Everyone knows Rihanna as a wonderful singer, but thanks to our partnership at Fenty Beauty, I discovered in her a real entrepreneur, manager and leader. Naturally, she took root in LVMH, said Bernard Arnault, head of the French luxury home. - To support Rihanna in creating Fenty Maison, we have assembled a talented and multicultural team, which is supported by the resources of the group. I am proud that LVMH heads this company and I wish it to be a great success. ”

Today the presentation of the first collection of Fenty Maison took place - a joint fashion brand of the luxury house LVMH and a popular American singer ...

Latest News

BRICS + Fashion Summit takes place in Moscow

The international forum BRICS + Fashion Summit is taking place these days in Moscow. As part of the forum, from December 28 to 2, a b2b showroom is operating at the Zaryadye MKZ on the territory of Zaryadye Park, which presents Russian clothing brands,…
01.12.2023 304

McKinsey identifies 10 macro trends in fashion for 2024

The annual report of the global consulting company McKinsey& Company, compiled in collaboration with the Business of Fashion publication “The State of Fashion,” highlighted ten macrotrends that will influence the state of the fashion segment and fashion...
30.11.2023 515

"Honest Sign" recorded a 15% increase in shoe prices in 2023

According to the state labeling system “Honest Sign”, average prices for shoes in Russia increased by 15% over the year: in October 2023, the average price of a pair of shoes was 3 rubles, and in the same period in 274 – 2022...
30.11.2023 429

The first Sportmaster PRO opened in Voronezh

On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on the site of the departed...
29.11.2023 414

Testoni has released a festive collection

Italian luxury shoe brand Testoni presented a festive collection. A capsule of women's shoes and accessories inspired by the views of the snow-capped Alps. As the fashion house emphasizes, the holiday collection is “An ode to fashion and luxury in...
29.11.2023 386
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning