Today, the presentation of the first collection of Fenty Maison, a joint fashion brand of the LVMH luxury house and the popular American singer Rihanna, was held. Fenty is the first fashion brand launched by LVMH since the advent of Christian Lacroix in 1989.
Rihanna invests in the company about 30 million euros in kind, which means that for this amount she will invest her name in the company, carry out promotional events and spend her time. Whereas LVMH, for its part, is investing 30 million euros in money.
On May 22, the official presentation of the first collection of clothing and footwear of the new brand took place in Paris. Until now, under the Fenty Beauty brand, the singer has produced only cosmetics and underwear.
“Everyone knows Rihanna as a wonderful singer, but thanks to our partnership at Fenty Beauty, I discovered in her a real entrepreneur, manager and leader. Naturally, she took root in LVMH, said Bernard Arnault, head of the French luxury home. - To support Rihanna in creating Fenty Maison, we have assembled a talented and multicultural team, which is supported by the resources of the group. I am proud that LVMH heads this company and I wish it to be a great success. ”