Italian footwear brand Geox, which ended 2013 with a loss of € 29,7 million, is returning to a positive performance.
During the shareholder meeting, Mario Moretti Polegato, President and Founder of Geox, confirmed the strong performance of retail stores in the first quarter of 2014, as well as an increase in order volume for the fall-winter 2014 season, which demonstrates the growing interest from multi-brands in the main markets.
Polegato called 2013 "another year of transition, accompanied by restructuring costs, a difficult economic situation in Europe and a weakening of the multi-brand distribution channel." However, the positive results of the first quarter give hope for the possibility of achieving the strategic goals set for the current year. These goals, according to Polegato, are "to restore a competitive advantage through uniqueness and innovativeness of products, rationalize the mono-brand network and strengthen specialization in dividing markets and channels."