Geox continues to develop the format of children's retail Geox Kids in Russia
05.04.2019 3608

Geox continues to develop the format of children's retail Geox Kids in Russia

The Italian brand of shoes and clothes for women, men and children Geox in the first half of the year planned to open three more stores of the Geox Kids format in Russia. The opening of two points has already taken place. The third planned store is preparing to open.

At the beginning of the 2019 of the year, new Geox Kids stores were launched in Moscow in the MEGA Khimki shopping center and in Makhachkala. The opening of the third store is expected in the near future in Moscow at the MEGA Teply Stan shopping center.

For the first time, a retail store with an exclusively children's assortment of shoes was opened in Moscow last March, on the fourth floor of the Evropeisky shopping center. Small in size (30 sq. Meters), the Geox Kids store was the first point in the global Geox retail chain, where shoes and clothes of the brand are presented only for children.

The format was very successful. Already in the first months of the store, real sales in it were two times higher than planned. In this regard, the brand management decided to develop the Geox retail format for children in Russia, and so far Russia is the only country in the global geography of Geox presence where this format is presented.

The Italian brand of footwear and clothing for women, men and children Geox has planned to open three more Geox Kids stores in Russia in the first half of the year. The opening of two points has already taken place. ...
5
1
Rating

Latest News

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 7

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 234

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 505

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 565

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 710
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning