The Italian brand of shoes and clothes for women, men and children Geox in the first half of the year planned to open three more stores of the Geox Kids format in Russia. The opening of two points has already taken place. The third planned store is preparing to open.
At the beginning of the 2019 of the year, new Geox Kids stores were launched in Moscow in the MEGA Khimki shopping center and in Makhachkala. The opening of the third store is expected in the near future in Moscow at the MEGA Teply Stan shopping center.
For the first time, a retail store with an exclusively children's assortment of shoes was opened in Moscow last March, on the fourth floor of the Evropeisky shopping center. Small in size (30 sq. Meters), the Geox Kids store was the first point in the global Geox retail chain, where shoes and clothes of the brand are presented only for children.
The format was very successful. Already in the first months of the store, real sales in it were two times higher than planned. In this regard, the brand management decided to develop the Geox retail format for children in Russia, and so far Russia is the only country in the global geography of Geox presence where this format is presented.