Geox, spring-summer 2023
Geox chose soft colors and natural materials for the spring-summer 2023 collection
The Italian brand Geox has revealed the details of the collection of women's shoes for the spring-summer 2023 season. The main colors are delicate shades of olive, powder and cream gray. And the main models were “chubby” platform sandals, loafers, espadrilles and Spherica sneakers with thick soles in the style of retro running sneakers.
Geox, spring-summer 2023An important accent of the collection was the choice of materials - canvas, suede, leather, jute and cork soles. From the point of view of Geox, the naturalness of materials is especially appreciated in the summer, when you want comfort, lightness and a feeling of closeness to nature.
Geox, spring-summer 2023Geox Lisbona sandals are a novelty of the collection. The puffy silhouette and chunky outsole in black, white, olive or mahogany lets you keep up the pace as you move around the big city and feel comfortable on the beach at the same time.
Geox, spring-summer 2023The updated line of loafers and moccasins features light silhouettes, positive colors and increased comfort, which is provided by the use of new technologies. The loafers have a special design of the Spherica sole with integrated shock-absorbing Zero Shock Pads, which guarantee unsurpassed lightness and fatigue-free legs throughout the day. And the moccasins are set on soles with a unique Plus Grip tread and are ideal for those who spend a lot of time behind the wheel.
Geox, spring-summer 2023
The collection includes popular models of sneakers with thick white soles, classic shoes and feminine sandals with stable heels, brogues and flat sandals, as well as espadrilles and sandals with jute soles. Meanwhile, sneakers in the style of Spherica running sneakers attract attention, they are also the lightest in the brand's portfolio, they are practically not felt on the feet.
Geox, spring-summer 2023The innovative sole of the Zero Shock sneakers, consisting of two components of different densities, has soft spherical elements located over the entire surface of the foot, which ensures perfect cushioning. The novelties are the Spherica EC4.1 and Spherica Vintage Series. The first, Spherica EC4.1, with a thicker sole, will allow you to climb a few centimeters without standing on your heels. The second is the Spherica Vintage Series, inspired by retro running shoes, in a combination of soft suede and nappa leather, it will harmoniously complement your everyday look.
Geox, spring-summer 2023Geox's latest technological innovation is the Spherica Actif, featuring a special two-component midsole design that exposes the softer layer on the outside, thickening at the heel to absorb and return the energy of every step. The knitted upper with leather inserts is presented in a palette of berry, olive and white colors.
The Italian brand Geox has revealed the details of the collection of women's shoes for the spring-summer 2023 season. The main colors are delicate shades of olive, powder and cream gray. And the main models were ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How a fashion brand can get into ChatGPT recommendations
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
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How to set prices that will earn
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
