Following the successful launch of the NEW: DO men's collection, Geox is implementing the sustainable footwear concept in the women's spring-summer 2017 collection. The upper is made of tanned leather, which is purchased from a leather factory that strictly adheres to high production standards. The leather is made without the use of hazardous materials and treated with natural wax.
The sole is made of natural rubber, which is 100% recyclable and recyclable. The design of the model is characterized by a limited number of parts, which significantly reduced the use of water and electricity in production. When stitching, Strobel technology is used, which speeds up and significantly reduces the production process. All raw materials are purchased from local manufacturers, which allowed to reduce transport emissions into the atmosphere. The color palette is natural colors: white, light gray, blue, sand and tobacco.
NEW: DO is a shoe for modern people who strive to preserve the world in all its diversity. This is a new way of thinking and a kind of positive message from Geox to the world and future generations of people.