Obuv Rossii GC continues to invest in technologies that allow it to sell on credit and by installments
24.10.2018 1504

Obuv Rossii GC continues to invest in technologies that allow it to sell on credit and by installments

In May, 2018 Obuv Rossii Group of Companies introduced blockchain technology into business processes that ensure the protection of personal data of customers who use the services of buying goods on credit and by installments. All customer interaction data is encrypted and distributed in three data centers of the company - in Novosibirsk (central data center), Khabarovsk and Moscow.

According to the company's press release, in 2018, Obuv Rossii transferred the entire retail network to a new IT platform to support the financial services of 2.0 installments. This platform is not technically tied to the head office, it makes it possible to more flexibly adjust the parameters of stocks and personalize offers for company customers. “Installment 2.0.” Allowed the introduction of blockchain to protect personal data. Thanks to the new platform and blockchain, the speed of execution of contracts has increased, and the time for deciding whether to issue a loan or installment plan has decreased. The control procedure for employees involved in the execution of contracts in the regions has also been simplified.

From May to October, Obuv Rossii signed over 300 thousand installment and loan agreements on the blockchain. Shoe and related products purchase services are provided in the retail stores Shoe of Russia Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette.

GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. The main business area of ​​the Group is the production and sale of footwear and related products. The company operates 677 stores (133 operate under a franchise), which are open under different brands, and also develops shoes and clothing brands for an active lifestyle S-tep, all.go and Snow Guard and owns two shoe factories in the Novosibirsk region. In accordance with the audited financial results of the Group under IFRS, in 2017, revenue amounted to 10,8 billion rubles, net profit - 1,31 billion rubles, EBITDA - 2,74 billion rubles.

 

In May 2018, Obuv Rossii Group of Companies implemented blockchain technology in business processes, ensuring the protection of personal data of customers using the services of purchasing goods on credit and in ...
5
1
Rating

Latest News

The Euro Shoes shoe exhibition has started its work in Moscow!

Today, the international exhibition of footwear and accessories Euro Shoes Premiere Collection opened in Moscow. The professional exhibition, which is taking place in the capital's Expocentre from February 18 to 21, presents collections of footwear and accessories from brands from…
18.02.2025 175

Marketplaces are going to have their freedom in setting discounts limited

The Ministry of Economic Development has finalized the bill on regulating digital platforms; sellers on marketplaces will be allowed to impose a ban on discounts on the goods they sell, they write…
17.02.2025 250

Steve Madden buys Kurt Geiger for €347 million

The American group Steve Madden has acquired the British footwear and accessories brand for £289 million (around €347 million). The sale was carried out by London-based private equity firm Cinven, which bought Kurt Geiger…
17.02.2025 241

Adidas Fined in Turkey for Pigleather Shoes

Adidas has been fined almost 15 euros in Turkey for failing to inform customers that its Samba sneakers contained pigleather on their toes, Fashion…
14.02.2025 593

Giuseppe Zanotti Presents Sandals Collection in Sensual Photoshoot

Italian luxury shoe brand Giuseppe Zanotti, after 30 years of brand development, returns to its roots with the release of elegant, timeless models of women's shoes. The brand's new spring-summer '25 collection includes sandals, open-toe shoes,…
14.02.2025 418
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning