Obuv Rossii GC decided to release electronic bracelets for the Arithmetic loyalty system, which operates in the stores of its retail network. With the help of bracelets, buyers and users of the Arithmetic system will be able to make instant payments at the box office in all Shoe stores of Russia.
A test batch of bracelets, 5000 pieces, will be released in October. The bracelet works on the principle of contactless payment - a bank card chip is built into the device, you need to insert a SIM card into it and activate it in your account on the program’s website via the arifmetika mobile application. A test batch of bracelets will be delivered to Shoe stores of Russia in the Siberian District. In the future, the company plans to produce up to 20 thousands of such bracelets per year and will distribute them throughout its entire retail.
“The idea of introducing a payment bracelet appeared as a result of market analysis and research of our customers' behavior. The new tool will allow you to pay with one touch to those who do not carry a bank card and / or do not want to attach the card to the phone, these are primarily children, youth, pensioners. So our customers will save time and pay for goods and services in the most convenient way for them. The synchronization of the bracelet and the Arithmetic mobile application will help the client always know the balance of funds on the card, view the history of operations, replenish the balance of funds for free and make payments and / or transfers. For parents who purchase a bracelet for their children, it will be convenient to track the purchases of children through SMS notifications or in a mobile application, ”comments Roman Ageev, Chairman of the Board, NPO Payment Standard LLC (part of Obuv Rossii GC and is the operator of the Arithmetic system).
The loyalty program and the system of additional services “Arithmetic” has been operating in the “Shoe of Russia” networks since 2015 of the year. In the same year, Arithmetic became an affiliate member of the Mastercard payment system, and in 2016, the company began to issue prepaid Arithmetic Mastercard cards and credit them with money. Now "Arithmetic" combines the traditional accumulative-discount system and a set of financial services, such as installment purchase, cash loans, payments for services at the cash desk, etc. Currently, the number of Arithmetic cardholders exceeds 2,3 million. (of which 420 thousand - are the owners of payment cards "Arithmetic Mastercard"). The total volume of payments for services that are carried out using Arithmetic cards in Shoe stores of Russia during the period from January to August of the 2019 of the year exceeded 450 million rubles a month, which is two times higher than the figures for the same period of the 2018 of the year.
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 887 stores (172 operates under a franchise) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, and also develops shoes and clothing brands for an active lifestyle S-tep, all.go and Snow Guard, owns two shoe factories in the Novosibirsk region. In 2018, the group's revenue amounted to 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.