Rieker
GVA Sawyer presented the projects of three retail parks
25.10.2011 2220

GVA Sawyer presented the projects of three retail parks

GVA Sawyer presented three new retail park projects - two in the Moscow Region (Volokolamsk and Dmitrovsky District) and one in Kazan - at the III Annual Commercial Lease-2011 Exchange (KomAR).

At a press conference, Yulia Merova, Deputy Director of the Commercial Real Estate Department of GVA Sawyer, spoke about how the concept of retail parks works in America, Europe and Russia, what features this format has in individual countries, how retail parks change during a crisis and how in this way they adapt to the new demands of tenants.

“As a rule, the format of the retail park is a complex of free-standing large-format retail facilities located on a single territory and united by a common parking lot. According to the American concept, these are three or four operators located in a complex with a very small shopping gallery or even without it, ”said Yulia Merova. In Russia, the needs of the market are slightly different from Western ones, which means that the format of the retail park is adapted to national specifics.

Thus, the project of a retail park in Volokolamsk, which will be located on a plot of 7 hectares, in addition to two large tenants, also involves the construction of a shopping gallery. As Ms. Merova notes, this decision is due to the demand of the residents of this area for a similar format of trade, as well as the owner's ability to receive additional income (due to higher rates for areas of smaller cuts). Negotiations are currently underway with potential tenants. The planned terms of the retail park implementation are 2011-2012.

Another retail facility that will appear in the Dmitrovsky district of the Moscow region, on the 10 Ga site - in the Mechta residential complex - also involves some deviations from the classic format of the retail park. The project will include not only three anchor tenants (a hypermarket, a building materials retailer, a sports goods operator), but also a sports and entertainment zone. According to a marketing research conducted in this area, a sports and entertainment format will be in demand in this place and will allow to generate a good flow of visitors to the object. Duration of the project - 2012-2013.

Another retail park, which was described by Julia Merova, is scheduled for opening in 2012 in Kazan. The project was developed as part of the reconstruction of a building with an area of ​​20 thousand square meters in the Kirovsky district of the city. The project does not quite correspond to the American model, but fits the retail park in its essence. Two or three large tenants will be placed there.

“The format of the retail park is becoming increasingly popular in Russia. Obviously, in the future it will take its rightful niche in the domestic market, ”concluded Julia Merova.

GVA Sawyer presented three new retail park projects - two in the Moscow Region at the III Annual Space Exchange "Commercial Lease-2011" ("KomAR") ...
5
1
Rating

Latest News

Shoe designer Bruno Frisoni relaunches his own brand

In Paris, a new collection of the Bruno Frisoni brand for women was presented. The launch of the collection marks the return of the Bruno Frisoni brand to the fashion world. Frisoni launched his own brand back in 2000, but was forced to close ...
05.07.2022 60

In Germany, there is a decrease in consumer activity in fashion retail

Despite the lifting of coronavirus restrictions in February, Germany has seen a downward trend in the retail sales index in the categories of textiles, clothing and footwear, writes Worldfootwear.com. Negative impact on consumer activity…
05.07.2022 77

Aizel suspends work in Russia

The Russian online store of luxury fashion brands Aizel is forced to suspend its work in Russia due to logistics problems that appeared with the introduction of anti-Russian sanctions, The Blueprint writes in its telegram channel with…
04.07.2022 75

Alexander Rogov became the face of the Ozon advertising campaign in the fashion category

After participating in an advertising campaign for the Russian shoe chain Kari this spring, stylist and TV presenter Alexander Rogov will appear in an Ozon advertisement. As part of cooperation with Ozon, he will take part in federal advertising campaigns, SMM integrations, in…
04.07.2022 152

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 282
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning