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Foreigners are drawn to Russia
12.03.2012 1650

Foreigners are drawn to Russia

The expansion of foreign networks into Russia, which was suspended during the crisis, resumed last year with renewed vigor. And novice networks in the domestic market have serious development plans in the near future.

According to estimates by CB Richard Ellis, the world's largest consultant in commercial and other real estate, the Russian capital is included in the top five short list of the most attractive cities for retailers for the second year in a row. This is despite the fact that according to estimates by the Economist Intelligence Unit for the 2011 year, Moscow in terms of quality of shopping takes only the 19-place among the largest cities in Europe, inferior, including to the capitals of Eastern European states.

The fact is that nowhere else in Europe are so many shopping centers being built as ours, although the pace of construction is not the same as before the crisis. Nevertheless, 35% of global retailers (from among the 178 market giants interviewed by CB Richard Ellis) intend to strengthen their positions in 2012 by opening stores in the Russian Federation. According to European statistics, more than 41% of transnational networkers are already represented in Russia. For comparison, in the leading in this matter of Great Britain their 57,6%. As you can see, on the one hand, the numbers are quite comparable, on the other - there is a backlash and it can be filled. Last year, the American Eagle Outfitters brand (USA) entered the Russian market - the first three stores appeared in Moscow (in the Afimall City shopping center, the Evropeisky shopping center and the MEGA Khimki shopping center).

In 2011, Victoria 'Secret stores first appeared in the Russian capital - in the Mega Teply Stan, Capitol shopping centers on Vernadsky, Mega Khimki and Evropeisky. The DKNY brand has opened two stores in Russia (in the Seasons gallery and the Metropolis shopping center). The Banana Republic brand (USA) came to Moscow in the Afimall City shopping center, and intends to expand its network in this city. Last fall, Megh Belaya Dacha launched the British brand of outdoor clothing Berghaus, one of the five largest global brands in the outdoor segment. The rights to develop the Berghaus branded network in Russia belong to the LVB company. (The current Berghaus has nothing to do with the Dutch brand of casual clothes holding stores in the center of Moscow at the beginning of the 2000's). The Spanish chain of stores selling children's toys Imaginarium not so long ago opened several stores at once in the best shopping centers in Moscow. The brand was brought to the Russian market by Ideas4retail. Soon she will bring to Russia and the stores of the British chains Hamley`s and Mamas & Papas. In Moscow last year, brands began to return that pleased their connoisseurs several years ago. So, the Canadian manufacturer of lingerie La Senza, who appeared in the “European” year in 2007 but then left it, made a second attempt last year, but already at the Capitol shopping center on Vernadsky Avenue. Soon la Senza will be announced in the center of Moscow and in Afimall City.

In 2011, eight years later, he returned to the Russian market, more precisely - to the capital market - the French Connection brand, famous for its shocking slogans. In autumn, the Okhotny Ryad shopping center opened a women's boutique of the brand, and a full-fledged store opened in Metropolis. And the famous Diesel, in addition to returning to Moscow, was marked by the opening of its first store in Krasnodar. By the way, not only Diesel began the development of Russia from several cities at once. So, Desigual (Spain) opened two stores in Moscow (SEC "MEGA Belaya Dacha") and St. Petersburg (SEC "Gallery"). Dorothy Perkins (Great Britain) entered immediately three cities: Moscow (Europark shopping center), St. Petersburg (Gallery shopping center) and Voronezh (Grad shopping center). And the plans of many Western clothing brands to consolidate on the Russian market in 2012 are very impressive. For example, Olsen plans to open at least 25 points of sale and increase sales at a level that exceeds 2011.

In the coming year, emphasis will be placed on the opening of single-brand stores and on the shop-in-shop format. And the famous Swedish brand H&M will open 5 stores this year - in Mega shopping centers in Yekaterinburg, Nizhny Novgorod, Samara, St. Petersburg (Mega Parnas) and Ufa. Gap will open a third store in St. Petersburg. Among the new brands for the Northern capital, one can also note the imminent appearance of the Man & Manetti men's clothing store (Greek concept, Italian design), Thomas Sabo jewelry boutique and jewelry (Germany). Previously, these brands in Russia were presented only in Moscow. Also in St. Petersburg in 2012, several new operators of children's goods will appear at once: in particular, Clayeux, Playtoday, Lapin House. About this writes the magazine "Practice of trade."
The expansion of foreign networks into Russia, which was suspended during the crisis, resumed last year with renewed vigor. And novice networks in the domestic market have serious development plans in ...
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