Traditionally, profitable December this year brought the owners of Internet sites revenue exceeding last year several times. Fearing not to find the right product on shelves in stores, consumers reserve it online.
The online supermarket Wikimart.ru has record sales - on December 17, the store sold goods worth 85 million rubles, which is four times more than the usual average in December, says co-founder of the company Maxim Faldin. “I think this is not the limit and on Monday we will break this record too. Buyers sweep everything away, ”he is sure. The average check grew by 30-40%, from 6 thousand rubles. up to 8-9 thousand rubles, they still pay more in cash - the percentage of payment on cards is only 10%, as always. On Wednesday, Wikimart recalculated prices for the first time in accordance with the dollar rate: unlike offline, where you need to reprint price tags, an online store can change them in just two hours, Faldin says.
Online retailer Lamoda says it has seen exceptional sales growth, but declines to give exact numbers. “The first place, of course, is cash on delivery through our own courier service LM Express, and there are no interruptions in courier delivery,” says Niels Tonsen, CEO and founder of Lamoda.
People try to buy durable goods, as they are afraid of a further depreciation of the ruble, this affects the demand in all major online stores, says the founder of the online store of children's goods Esky Alexander Piskunov.
In December 2014, Pony Express delivered an average of 35% more orders from Russian online stores than a year earlier, said Inna Romagnoli, commercial director of the Pony Express group of companies. In the delivery segment from abroad, the growth in the number of shipments will be approximately 50%, Romagnoli predicts.