According to PricewaterhouseCoopers (PwC) in all BRIC countries, the number of online purchases made is steadily increasing.
PricewaterhouseCoopers (PwC), an analytical company, analyzed the state of the Internet market in the BRIC countries and the USA. As the study shows, in Russia the share of online commerce is much smaller than in China and the United States. Among the reasons that hinder the development of e-commerce in our country, analysts call the lack of an established logistics system and high prices for mobile Internet. At present, in the regions, purchases through the Internet are made much less frequently than in Moscow and St. Petersburg. So, Moscow accounts for 45% of all online sales. The imperfection of the logistics structure greatly hinders the development of Internet business in the regions. Also significantly reduces the number of buyers the lack of inexpensive mobile Internet.
Nevertheless, the e-commerce market in Russia is developing rapidly. According to the newspaper "Kommersant", the growth is 0.2 - 0.3% per year. PwC analysts cite data on an increase in the volume of the Russian Internet market within five years from $ 3,5 billion to $ 10,4 billion.