The Italian footwear industry is growing - exports in the first 5 months of 2011 amounted to 3,1 billion euros and 108 million pairs. This is the main positive result of the Micam International Shoes and Accessories Exhibition, which took place on September 18-21 in Milan.
According to ISTAT, exports grew by 17,2% in value and by 9,7% in quantity. Pre-crisis turnover restored. The export of leather-topped shoes, which account for 80% of all export earnings, increased by 15,5% in value and by 5,4% in volume.
The main market remains European - three out of four pairs go here. The main consumers from European countries are Germany and France. The French increased orders by 16%, the Germans - by 15,6%. But in both markets, the average price per pair has also risen.
Demand for Italian shoes is growing outside of Europe: + 20,2% - USA, + 24% - Switzerland, + 29,2% - Russia.
Export to Asian countries is growing - + 37% for the 5 months of the 2011 year. Growth leaders in this area are Japan, Hong Kong and China.
Domestic consumption remained at the same level. And almost all manufacturers expect the situation to worsen at the end of the year.
The exhibition gathered 1595 (including 585 foreign) exhibitors. Number of visitors - 42 385 people, of which 20 967 - from abroad. Total area - 70 941 sq. m
At the exhibition, the number of buyers from China increased significantly - the trend towards rapprochement with Asian countries was noted by a special forum Cina e Vicina (China is nearby). The attendance of the exhibition remains stably high by entrepreneurs from Germany, Spain, France and Russia.
According to the president of the Italian Association of Shoe Manufacturers (ANCI) Cleto Sagripanti, the b2b exhibition has begun to converge with b2c projects. So, this year MICAM became part of the large urban project Milano Fashion City (it is being held for the third time).
The MICAMPOINT exposition was dedicated to end customers (it opened at Borgonuovo 1), here you could get acquainted with the fashion trends of the next season, as well as get advice from orthopedic technicians from CIMAC.
Professionals were able to learn about growing markets - for Italians it is Istanbul (Turkey) and Rio de Janeiro (Brazil).