Rieker
Results of Fashion Retail & Distribution - 2013
06.12.2013 2810

Results of Fashion Retail & Distribution - 2013

The VI international business forum in the field of fashionable clothes and footwear Fashion Retail & Distribution 29 ended in Moscow on November 2013. More than 350 came to discuss industry trends, exchange experiences and present new technologies for trade.

brand owners, distributors, as well as global, federal and regional retail chains from Russia, Latvia, Ukraine, Greece and Spain.

Many reports and discussions were devoted to the problems of consumption as a driver of economic growth. Figures and facts were provided by strategic analysis experts, as well as real fashion market players.

The global economic crisis is not over, said Igor Nikolaev, partner of FBK, director of the Institute for Strategic Analysis, in his report “Challenges to the Russian Economy”. The trajectory of the Russian economy is a transition from stagnation to recession. Quoting the data of the Rosstat survey: What factors are the most restraining of production activity? - The expert highlighted the 3 most significant problems that the state does not pay due attention to: high taxation level, uncertainty of the economic situation, insufficient demand in the domestic market. Among the main negative factors, business representatives also highlight competing imports, high interest rates on loans and a shortage of labor. Despite the economic situation, Igor Nikolaev states, the dynamics of retail trade remains at a fairly high level (retail trade turnover + 3,5% in 2013).

The decrease in purchasing activity, as explained by Ivan Fedyakov, CEO of INFOLINE, was caused by an increase in non-trade expenditures (increase in housing and communal services tariffs, transport tariffs, initiatives to increase the fiscal burden of the population, a moratorium on indexation of wages in the public sector, etc.).

Yevgeny Lavrov, Retail Director of Jeans Symphony, among the main threats, notes an uncontrolled increase in rental rates, a decrease in visitor traffic (mainly in the Moscow region), an increase in costs and a lack of profit growth.

An important part of the forum was the questions of working with customers: what do you need to know about the consumer in order to increase his loyalty? How to use customer experience correctly in the fight for the consumer? The brands KupiVIP.Ru, Triumph International Russia, Colin's, WGSN, TMHF Group, as well as the Loyalty Library portal presented the practice of introducing the loyalty system. Among the existing tools of the company were called sms-mailings, media digest for email subscribers, official groups on social networks, gift cards, as well as work on reviews and suggestions.

Participants of the Fashion Retail & Distribution forum also focused on the issues of organizing logistics, what solutions and technological innovations allow today to increase the average check and reduce the time of customer service, the development of franchised stores.

The closed club of directors became a special meeting for the CEO of the networks. Without media representatives, consulting and b2b proposals, the top officials discussed how to overcome the decline in sales, how to build a service system in a 5+ company. The discussion was attended by: Petr Malkin, Executive Director, Sinta Gamma, Arman Tataryan, Commercial Director of Delta Sport (Ukraine), Nike, MEXX, New Look brands, Oleg Gruzdev, General Director, Fashion Forum Gallery & Starlette prêt Showroom -a-porter, Andrey Yashunsky, General Partner, FMF.

The session “Millennium Generation: Cultural Shock or How to Sell More to Your Best Buyer?” Aroused particular interest among retailers. Together with branding agencies, professional media communities and marketing experts, they discussed the features of interaction with Generation Y, cooperation with trendsetters, the effectiveness of advertising on blogs and social networks.

In total, more than 20 meetings were held within the two-day forum, which highlighted the key issues of the development of the fashion industry and retail in Russia.

On November 29, the 2013th international forum of business in the field of fashionable clothes and shoes Fashion Retail & Distribution XNUMX ended in Moscow.
5
1
Rating

Latest News

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 120

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 120

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 129

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 247

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 213
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning