Results of Fashion Retail & Distribution - 2013
06.12.2013 3352

Results of Fashion Retail & Distribution - 2013

The VI international business forum in the field of fashionable clothes and footwear Fashion Retail & Distribution 29 ended in Moscow on November 2013. More than 350 came to discuss industry trends, exchange experiences and present new technologies for trade.

brand owners, distributors, as well as global, federal and regional retail chains from Russia, Latvia, Ukraine, Greece and Spain.

Many reports and discussions were devoted to the problems of consumption as a driver of economic growth. Figures and facts were provided by strategic analysis experts, as well as real fashion market players.

The global economic crisis is not over, said Igor Nikolaev, partner of FBK, director of the Institute for Strategic Analysis, in his report “Challenges to the Russian Economy”. The trajectory of the Russian economy is a transition from stagnation to recession. Quoting the data of the Rosstat survey: What factors are the most restraining of production activity? - The expert highlighted the 3 most significant problems that the state does not pay due attention to: high taxation level, uncertainty of the economic situation, insufficient demand in the domestic market. Among the main negative factors, business representatives also highlight competing imports, high interest rates on loans and a shortage of labor. Despite the economic situation, Igor Nikolaev states, the dynamics of retail trade remains at a fairly high level (retail trade turnover + 3,5% in 2013).

The decrease in purchasing activity, as explained by Ivan Fedyakov, CEO of INFOLINE, was caused by an increase in non-trade expenditures (increase in housing and communal services tariffs, transport tariffs, initiatives to increase the fiscal burden of the population, a moratorium on indexation of wages in the public sector, etc.).

Yevgeny Lavrov, Retail Director of Jeans Symphony, among the main threats, notes an uncontrolled increase in rental rates, a decrease in visitor traffic (mainly in the Moscow region), an increase in costs and a lack of profit growth.

An important part of the forum was the questions of working with customers: what do you need to know about the consumer in order to increase his loyalty? How to use customer experience correctly in the fight for the consumer? The brands KupiVIP.Ru, Triumph International Russia, Colin's, WGSN, TMHF Group, as well as the Loyalty Library portal presented the practice of introducing the loyalty system. Among the existing tools of the company were called sms-mailings, media digest for email subscribers, official groups on social networks, gift cards, as well as work on reviews and suggestions.

Participants of the Fashion Retail & Distribution forum also focused on the issues of organizing logistics, what solutions and technological innovations allow today to increase the average check and reduce the time of customer service, the development of franchised stores.

The closed club of directors became a special meeting for the CEO of the networks. Without media representatives, consulting and b2b proposals, the top officials discussed how to overcome the decline in sales, how to build a service system in a 5+ company. The discussion was attended by: Petr Malkin, Executive Director, Sinta Gamma, Arman Tataryan, Commercial Director of Delta Sport (Ukraine), Nike, MEXX, New Look brands, Oleg Gruzdev, General Director, Fashion Forum Gallery & Starlette prêt Showroom -a-porter, Andrey Yashunsky, General Partner, FMF.

The session “Millennium Generation: Cultural Shock or How to Sell More to Your Best Buyer?” Aroused particular interest among retailers. Together with branding agencies, professional media communities and marketing experts, they discussed the features of interaction with Generation Y, cooperation with trendsetters, the effectiveness of advertising on blogs and social networks.

In total, more than 20 meetings were held within the two-day forum, which highlighted the key issues of the development of the fashion industry and retail in Russia.

On November 29, the 2013th international forum of business in the field of fashionable clothes and shoes Fashion Retail & Distribution XNUMX ended in Moscow.

Latest News

Pantone names 2023 color of the year

The Color of the Year 2023 is “powerful, fearless, inspiring” as Pantone 18-1750 Viva Magenta Carmine Red is described. Its other name is “new vibrating ...
03.12.2022 146

Fila collaborates with Haider Ackermann

South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
02.12.2022 263

Pakistan ramps up shoe exports

Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
02.12.2022 263

On Black Friday, Wildberries sold goods for 106 billion rubles.

The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
01.12.2022 322

Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.

As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
30.11.2022 367
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning