Rieker
Advertisement disappears from Moscow metro on 1 for a month
04.07.2011 3633

Advertisement disappears from Moscow metro on 1 for a month

Representatives of Auto Sell LLC, the Moscow Department of Mass Media and Advertising and the Moscow Metro signed a trilateral cooperation agreement on July 1. Now Auto Sell will advertise on about 55 sq. M. For five years. m of surfaces in the Moscow metro (from billboards at stations to posters in carriages). This company last week defeated four competitors, agreeing to pay 000 billion rubles for the first year of the contract. including all taxes and duties - 2,379% higher than the starting price. Each subsequent year, the price of the winner must increase by at least 50%.

“During July we will have the so-called transitional period and there will be no advertising in the metro,” announced and. about. CEO of Auto Cell Zlata Krivonos. During this time, the company will hold a tender for the production and installation of advertising media, as well as attract advertisers.

Until the end of June, Olimp was engaged in advertising, the contract with which expired on June 30. All advertisements posted by this company must be dismantled. The company has funds that need to be transferred to the subway and paid for new designs, said Vladimir Koval, deputy general director of Auto Cell for technical issues. The start of the dismantling of his company’s 400 roller shields and more than 200 plasma and LCD screens was confirmed by Olimp's Commercial Director Albert Teplitsky. The rest belongs to the Olympus contractor - Metroklama CJSC. In total there are about 5000 advertising constructions in the subway.

Espar Analyst estimates the total revenue from advertising in the metro at 2-2,3 billion rubles. per year - approximately 15% of the volume of the Moscow outdoor advertising market in 2010. The volume of placement in the metro in June - July is usually not less than 100 million rubles. per month, says Espar Analyst CEO Andrei Berezkin. “In the best case, in a month they will be able to inventory the sites and formulate tasks. In order to organize a full-fledged service for advertising placement - to put up advertising structures, organize the work of posters and much more - it will take another two to three months, ”said Dmitry Lugovsky, general director of Ator media broker.

“Auto Cell” has not yet been known in the advertising market. The company expects to “engage agencies without limiting their number,” Krivonos announced.

We add that metro advertising is one of the most popular communication tools for network brands. For example, the Uniqlo company at st. Kurskaya metro station, above which the Atrium shopping center with the first Uniqlo store in Russia is located, this year bought all the billboards along the escalator line.

In addition, metro advertising was often used by retailers as a navigator. Stations were full of ads indicating the location of the store with a starting point from the metro. According to the newspaper "Vedomosti".

Representatives of Auto Sell LLC, the Moscow Department of Media and Advertising and the Moscow Metro signed a trilateral cooperation agreement on July 1. Now "Auto sell" for five ...
5
1
Rating

Latest News

Fila collaborates with Haider Ackermann

South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
02.12.2022 152

Pakistan ramps up shoe exports

Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
02.12.2022 159

On Black Friday, Wildberries sold goods for 106 billion rubles.

The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
01.12.2022 257

Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.

As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
30.11.2022 293

The sports industry from equipment and materials to collections of ready-made clothes and shoes - at the Sport Casual Moscow exhibition

From January 16 to January 18, 2023 in Moscow, in the Izmailovo Hotel, the XVI exhibition-presentation SPORT CASUAL MOSCOW of sports, casual and tourist clothing, shoes, accessories, as well as technologies, materials and equipment for their…
30.11.2022 371
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning